Responsibilities

• Write and edit ad copy and scripts in each brand's voice.
• Brief editors and designers and hold the work to the brand guidelines, visually and in copy.
• Review every piece before it ships, for strategy, copy, brand fit and performance.
• Read the ad account weekly, find the winners, feed them into the next batch.
• Be the person our partner agency calls about creative.

Requirements

• Two to five years doing creative strategy for DTC brands on Meta, agency or in-house.
• You've run tests, you've read the results, and you can explain what a losing ad taught you.
• Strong copy editor.
• A good eye, and enough design understanding to give a designer a clear note.
• Experience with brands that have real guidelines is a big plus.
• Comfortable with a remote production team and a founder who's not in the room every hour.

Preferred

• Experience with brands that have real guidelines is a big plus.