Director, Brand Media at H&R Block | USA

H&R Block

Director, Brand Media

USA (Remote)

Salary Not AvailableDirector/Executive10+ years expFull time

Posted 2 months ago

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Job Summary

Own the multi-channel brand media strategy and cross-functional leadership that turns awareness into measurable customer growth, with a strong emphasis on coordinating analytics, agencies, and tight execution across TV, streaming, OOH, and digital channels.

Brand strategy and cross-channel leadership across TV, streaming, audio, OOH, and partnerships to boost awareness and consideration.
End-to-end media planning, activation, measurement, and optimization to maximize reach, frequency, and business impact.
Agency and cross-functional leadership to ensure high-quality execution, innovative media investments, and team development.

Job Description

Responsibilities

Define and lead brand media strategy to drive awareness and consideration across enterprise priorities
Own integrated media planning and activation across TV, streaming, gaming, audio, OOH, and custom brand partnerships
Design and optimize reach and frequency strategies to maximize audience impact and media efficiency
Drive new customer growth by delivering measurable increases in walk-ins, calls, app engagement, and .com traffic
Partner with Analytics to measure impact and continuously improve media performance through data and insights
Lead external media agencies and partners, ensuring high-quality execution, innovation, and value
Collaborate cross-functionally with Brand, Creative, Performance Marketing, Product, and Retail teams to deliver cohesive, integrated campaigns
Build and develop a high-performing team

Requirements

Bachelor’s degree in a related field or the equivalent through education and related work experience
10+ years of experience in media strategy, planning, or marketing, including deep expertise in brand media
P roven experience managing large-scale, multi-channel media investments (TV, streaming, audio, OOH, etc.)
Experience delivering both brand impact and measurable business outcomes, especially customer acquisition
Strong understanding of media measurement, attribution, and marketing performance frameworks
Experience leading agencies and cross-functional teams in complex, matrixed environments
Ability to balance creative thinking with analytical rigor to drive business results

Benefits

competitive compensation and benefits to support your health and well-being
medical and prescription drug coverage
401(k) Plan
Employee Assistance Program
virtual fitness center programs
associate discount program
Business Travel Accident Insurance
Associate Tax Prep benefit

H&R Block

3.8 Glassdoor

H&R Block’s purpose is simple: To provide help and inspire confidence in our clients and communities everywhere. We’ve been true to that purpose since brothers Henry and Richard Bloch founded our company in 1955. Since then, we’ve prepared approximately 800 million tax returns and grown to have approximately 12,000 offices throughout the United States and around the world. We know that tax needs and situations change from year to year. That’s why we offer new and innovative ways to prepare and file taxes so clients can choose what suits them best.We are a people company first and a tax company second. With this in mind, we deliver care in every interaction, conversation, and at each touchpoint. That’s how we build long-lasting relationships with clients, communities, and associates.People who join H&R Block say it feels like being part of something bigger. A place with an amazing and storied history, but with a strong and urgent focus on the future. Maybe it's because our company still has the feeling of ‘family’ serving as the foundation for our associates and franchisees who bring our purpose to life each day. Maybe it’s how determined, forward thinking and innovative we are, or how accessible our leadership is. We believe it’s all those things, and much more. Our ideas are rooted in unique and diverse perspectives fueled by curiosity and creativity. We’re not afraid to try new things, and never rest on past success. We are passionate in the way we advocate for each other, for our clients, and most importantly, we not only say we are better together...we truly believe it!

Founded in 1955

Kansas City, Missouri, USA

16K employees (361 in marketing)

www.hrblock.com

72% recommend to a friend

79% CEO approval