Home Health Community Liaison / Marketer

Responsibilities

• Build and maintain relationships with hospitals, physician offices, skilled nursing facilities, assisted living communities, and other referral sources.
• Educate referral partners and the community about Classic Home Care's services, capabilities, and the benefits of skilled home health care.
• Conduct regular visits to current and prospective referral partners to generate and grow referral volume.
• Conduct welcome visits for new patients referred from hospitals or other facilities, to introduce Classic Home Care's services and ensure a smooth start of care.
• Conduct continuity visits for existing patients who are admitted to a hospital, skilled nursing facility, or other inpatient setting, to maintain the relationship, support care transitions, and facilitate a smooth return to home health services upon discharge.
• Represent Classic Home Care at community events, health fairs, and networking opportunities.
• Collaborate closely with clinical and administrative staff to ensure seamless patient transitions and service delivery.
• Track outreach activity, referral data, and market trends; provide regular updates to agency leadership.
• Identify new partnership and growth opportunities within the Southeast Michigan service area.
• Serve as a knowledgeable resource on Medicare-certified home health eligibility and services.

Requirements

• Prior experience in home health, healthcare sales, community outreach, or a related field required.
• Familiarity with the Southeast Michigan healthcare market is a plus.
• Strong interpersonal and communication skills with a natural ability to build trust and rapport.
• Self-motivated with the ability to work both independently and as part of a collaborative team.
• Excellent organizational skills and attention to detail.
• Valid Michigan driver's license and reliable transportation required.
• Proficiency with basic computer skills; experience with EMR or CRM systems a plus.
• Knowledge of Medicare home health guidelines and eligibility criteria preferred.

Benefits

• Flexible scheduling — part-time, contingent, and full-time positions available.
• Full-Time & Part-Time: Base salary with semi-annual performance incentives — exceed your targets and earn more.
• Contingent: Hourly based structure
• Supportive, nurse-led leadership team committed to your professional growth.
• A collaborative and mission-driven agency culture.
• The opportunity to make a meaningful difference in patients' lives across Southeast Michigan.