Responsibilities

• Develop and maintain relationships with referral sources including hospitals, rehab centers, nursing homes, and social workers
• Promote home care services to discharge planners, case managers, and community organizations
• Educate referral partners on services offered through Licensed Home Care Services Agencies (LHCSAs)
• Generate and track new patient referrals and admissions
• Conduct in-person visits across NYC boroughs (Brooklyn, Queens, Bronx, Manhattan, Staten Island)
• Represent the agency at community events, health fairs, and senior centers
• Collaborate with intake and coordination teams to ensure smooth patient onboarding
• Maintain accurate records of outreach activities and referral pipelines
• Ensure all marketing practices comply with HIPAA and New York State Department of Health regulations

Requirements

• High school diploma required; Associate’s or Bachelor’s degree preferred
• 1+ year of experience in healthcare marketing, home care, or medical sales (NYC experience strongly preferred)
• Existing relationships with MLTC plans, hospitals, or nursing facilities is a major plus
• Knowledge of Medicaid home care services and referral processes in NYC
• Strong interpersonal and networking skills
• Self-motivated with the ability to work independently in the field

Benefits

• Paid time off (per NYC labor laws)
• Travel reimbursement or metro card (if applicable)
• Growth opportunities within the agency