Responsibilities

• Division build-out — Launch and operationalize IG PPC's TikTok Shop service offering from infrastructure to delivery.
• Client revenue growth — Drive measurable sales growth for brand clients using TikTok Shop — affiliate programs, live shopping, creator seeding, and paid.
• Spark Ads strategy — Architect and execute Spark Ads campaigns that convert. You know how to turn organic content into paid performance.
• Creator & affiliate ecosystem — Build and manage creator pipelines, negotiate partnerships, and run affiliate programs that generate consistent volume.
• Team & process — Hire, train, and lead a team of TikTok Shop specialists. Build SOPs, reporting standards, and a repeatable delivery model.
• Client relationships — Own senior client relationships, set strategy, and communicate results with clarity and confidence.
• P&L ownership — Manage the division's revenue targets, margins, and growth trajectory as a standalone business unit within IG PPC.

Requirements

• 1+ year of hands-on TikTok Shop experience with a track record of growing brand GMV
• Deep expertise in Spark Ads — campaign setup, creative strategy, bidding, and optimization
• Experience running TikTok Shop affiliate programs and creator partnerships at scale
• Proven ability to manage client accounts at an agency or in-house at a multi-brand operator
• Operator mindset — you build systems, document processes, and hold teams accountable
• Excellent communication skills; comfortable presenting strategy and results to senior stakeholders
• Must be based in the NY tri-state area (NY, NJ, or CT)

Preferred

• Bonus: experience with cross-channel paid social (Meta, YouTube) and e-commerce platforms beyond TikTok

Benefits

• Competitive base + performance-based compensation
• Ground floor opportunity — build and lead a new division with full ownership
• Enterprise-level client base from day one