Responsibilities

• Create original short-form video, photography, graphics, reels, stories, and social advertising content for two upscale beauty and wellness brands.
• Develop content specifically optimized for Instagram, Facebook, and TikTok.
• Concept, shoot, edit, and deliver polished organic and paid social content.
• Edit video using CapCut and Adobe Premiere Pro.
• Create high-quality AI-generated images, video, motion, voice, and other creative assets using leading and emerging AI platforms.
• Develop paid social ads with strong hooks, clear messaging, and platform-specific creative approaches.
• Repurpose long-form and existing content into engaging short-form social assets.
• Stay current with social trends, platform updates, creative formats, and emerging content tools.
• Collaborate with the creative and marketing teams to maintain a consistent, elevated brand aesthetic.
• Help plan content calendars, campaigns, product launches, promotions, and ongoing brand storytelling.

Requirements

• Proven experience creating professional social media content for beauty, wellness, lifestyle, fashion, luxury or consumer brands.
• A strong portfolio demonstrating polished video editing, social advertising, and short-form content.
• Advanced skills in CapCut and Adobe Premiere Pro.
• Strong knowledge of Instagram, Facebook, TikTok, Reels, Stories, and paid social creative.
• Hands-on experience with leading AI image and video-generation platforms.
• The ability to create quality AI content that feels intentional, believable, and on-brand—not generic or obviously AI-generated.
• Strong visual instincts, including composition, lighting, typography, pacing, music selection, and storytelling.
• An understanding of how organic content differs from performance-driven paid advertising.
• Excellent attention to detail and the ability to manage multiple projects and deadlines.
• A proactive, self-directed approach with the ability to take a project from initial concept through final delivery.

Preferred

• Experience creating content within the beauty, aesthetics, health, wellness, skincare, or telehealth industries.
• Experience shooting content with professional cameras, smartphones, lighting, and audio equipment.
• Working knowledge of Adobe Photoshop, Canva, or similar creative platforms.
• Experience writing social captions, ad copy, headlines, and video hooks.
• Familiarity with Meta Ads Manager and social media performance metrics.