Head of Subscriptions Growth

Seattle, WA (On-site)

$90K/yr – $115K/yrSenior Level4+ years expFull time

Posted 7 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own end-to-end DTC e-commerce for Vale with a hands-on owner mindset, blending storefront optimization, promotions, and data-driven improvements to lift traffic, CRO, and revenue across digital channels.

  • Own storefront experience including merchandising, UX, and conversion rate optimization.
  • Drive promotions, product launches, and seasonal events while turning site analytics into improvements.
  • Collaborate with Experience, Brand, and Engineering to align customer journeys and platform improvements.

Job Description

Responsibilities

  • As E-Commerce Manager, you will own Vale’s DTC storefront and online shopping experience, driving traffic, conversion, and revenue across digital channels.
  • Own Vale’s storefront including merchandising, UX, and conversion rate optimization
  • Plan and execute promotional campaigns, product launches, and seasonal events
  • Monitor site analytics and translate data into actionable improvements
  • Collaborate with the Experience and Brand teams on customer journey optimization
  • Manage the e-commerce tech stack and coordinate with Engineering on platform improvements
  • Oversee day-to-day catalog management and content updates
  • Report on DTC performance metrics and present findings to leadership

Requirements

  • Legally authorized to work in the United States
  • 4+ years of DTC e-commerce management experience
  • Deep proficiency with Shopify and experience with CRO methodologies
  • Strong analytical skills with Google Analytics, Looker, or similar
  • Experience managing cross-functional projects involving Marketing, Product, and Engineering

Preferred

  • Enthusiastic about matcha. The world of matcha is huge, so you should be curious about its benefits, flavor profiles, and methods of preparation.
  • Detail Oriented. Take pride in your craft and ensure Vale’s products are consistent, repeatable, and of the highest quality.
  • Versatile. Bringing matcha to a billion people is dynamic work! You should be comfortable sharing your expertise in one area, but capable of owning something new in another.
  • Excited to be a part of a growing team. Vale is a growing company and we want you to grow with us.
  • Hands on. You are a digital operator who can balance strategy with execution. You are excited to own the full e-commerce experience and drive measurable growth.

Benefits

  • Company funded ORCA card
  • Medical, dental, and vision benefits
  • Annual bonuses
  • Joining a fun startup in Seattle
Vale Concepts logo

Vale Concepts

We're not a traditional matcha company.From our Pioneer Square headquarters in Seattle, we're building the future of premium matcha and beverage delivery. Our R&D kitchen, led by Michelin-trained Chef Jeffrey Hayden, develops recipes that work perfectly across our ecosystem of cafes, mobile bars, at-home products, and autonomous systems.We work with family farms in Japan to import ceremonial grade matcha, and develop drinks using real local ingredients.Our vision: Become the morning ritual for 1 billion people.Currently: Operating Vale Matcha & Coffee in Seattle while developing our automated machines for Q4 2025 launch.Join us as we build a system where craft comes first, magic happens daily, and speed serves you.

Founded in 2023
Seattle, Washington, USA
20 employees (2 in marketing)