Responsibilities

• Own the North America social strategy and be one of the founding leaders of Canva's growing North America marketing function.
• Build, lead, and grow a team of social experts and creators. Set the bar for great work, coach people up, and give them the ownership and trust to do their best work.
• Widen where Canva shows up. Push beyond the current channel list (Facebook, Instagram, Pinterest, YouTube, X, LinkedIn) into whatever platforms and formats earn real cultural relevance next.
• Make social a source of ideas, not just an output. Feed what you learn from trends, culture, and audience reaction back into Canva's broader creative and marketing strategy.
• Stay ahead of culture and platform shifts, and give the team a clear read on which moments are worth chasing and which aren't.
• Partner closely with Partnerships and Communications so our biggest brand moments, talent relationships, and cultural bets show up seamlessly across earned, owned, and social.
• Represent social in cross-functional rooms with marketing, product, and creative leadership, and make the case for why social deserves real investment and a seat at the table.
• Own the North America social roadmap, budget, and reporting, and use performance data to know what to double down on.
• Localize and adapt global campaigns so they land authentically with North American audiences.
• Be the brand's guardian on social, keeping Canva's tone, values, and creative quality consistent even as the team moves fast and takes risks.

Requirements

• 8+ years in social media or brand marketing, with real experience leading and growing a team, not just running channels solo.
• A track record of building social programs at a brand people actually talk about. Come ready to show the work and the results (follower growth, engagement, cultural reach).
• Genuine cultural fluency. You're plugged into what's happening in American culture, online and offline, and you have sharp instincts for what will resonate and what won't.
• Experience partnering with Communications, PR, or Brand Partnerships teams to align social with the broader brand and comms strategy.
• A leadership style that empowers people. You know how to hire well, coach hard, and get out of the way so your team can do great work.
• Strong executive presence. You can pitch a bold, unproven idea to leadership as convincingly as you can jump into the comments yourself.
• Data fluency. You can read performance data, pull out the insight, and use it to sharpen strategy.

Benefits

• Equity packages - we want our success to be yours too
• Inclusive parental leave policy that supports all parents & carers
• An annual Vibe & Thrive allowance to support your wellbeing, social connection & office setup & more
• Flexible leave options that empower you to be a force for good, take time to recharge and supports you personally