Responsibilities

• Own Positioning & Messaging
• Develop and evolve clear, differentiated positioning and messaging frameworks that articulate Lumana’s value across customer segments, industries, and personas
• Ensure consistent, credible messaging across all customer-facing touchpoints
• Lead Product & Feature Launches
• Partner closely with Product and Engineering to plan and execute launches that drive awareness, engagement, and adoption
• Translate roadmap initiatives into market-ready narratives and launch plans
• Enable Sales & Channel Partners
• Build high-impact enablement assets including battlecards, one-pagers, pitch decks, competitive insights, and talk tracks
• Equip sellers to move faster, handle objections confidently, and improve conversion throughout the funnel
• Shape Content & Storytelling
• Develop customer-facing assets such as website messaging, case studies, videos, blogs, and product narratives that support the full buyer journey
• Position Lumana as a credible thought leader in AI-driven video intelligence and security
• Market & Competitive Intelligence
• Conduct ongoing research on competitors, market trends, and customer needs
• Use insights to inform messaging, positioning, and strategic decisions
• Drive GTM Alignment
• Collaborate with Marketing, Sales, Product, and Customer Success to ensure tight go-to-market alignment across campaigns, launches, and initiatives
• Serve as a connective layer that brings clarity and focus to GTM execution
• Be the Voice of the Customer
• Leverage customer feedback, usage data, and field insights to refine messaging and strengthen product-market fit