Head of Performance Marketing

USA (Hybrid)

$100K/yr – $200K/yrSenior LevelFull time

Posted 3 weeks ago

Job Summary

Own growth/performance marketing across multiple channels, lead channel strategy and budgets, build campaign architecture, run a creative machine, and own measurement from click to paid user while automating ops with AI.

  • Own growth channels and budgets across platforms
  • Drive AI-assisted creative and rapid experimentation

Job Description

Responsibilities

  • Own growth/performance marketing across all popular growth channels: Google (Search/YouTube), Meta, Reddit, LinkedIn, TikTok, X , and more
  • Own channel strategy + budgets across the platforms above.
  • Build campaign architecture (targeting, bidding, pacing, landing pages).
  • Run a creative machine (UGC-style concepts, hooks, copy, statics, short-form video).
  • Own measurement + tracking from click → paid user
  • Automate ops/reporting/analysis with AI

Requirements

  • Extremely data-driven and goal oriente: We expect you to be scrupulous about tracking CAC and CAC payback. Being incredibly quantitative and analytical is a very hard requirement
  • AI-native: We expect you to use AI to 10x your workflow
  • Experimentation: We expect rapid, structured testing across creative/audience/offer/LPs.
  • Budget management : We specifically need someone who has managed at least a $10M+ budget
  • Creative machine: You are able to drive creatives at scale (with AI or 3rd parties)
  • Leadership/management : you have a track record of managing at least five people or specific agencies for specific channels
  • (Ideal) SaaS/software experience: We are ideally looking for someone with SaaS/software experience, however, it's not a hard requirement

Preferred

  • (Ideal) SaaS/software experience: We are ideally looking for someone with SaaS/software experience, however, it's not a hard requirement

Benefits

  • Healthcare, vision, and dental
  • User whatever AI tools you’d like (you have an unlimited AI budget)
  • Take what you need vacation policy
  • Daily lunches, dinners and snacks in the office
  • We guarantee you will do the best work of your career here
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Hercules

HERCULES es una empresa constructora mexicana con más de 35 años de experiencia en el desarrollo de infraestructura, edificación y cimentaciones profundas de alta complejidad técnica.Participamos en proyectos estratégicos que transforman ciudades y regiones, incluyendo sistemas ferroviarios y de transporte masivo, infraestructura hidráulica, vial y urbana, edificación vertical e industrial, así como obras de alta especialización geotécnica.Nuestra fortaleza se basa en:•Capacidad técnica comprobada•Control directo de obra (maquinaria, personal y procesos)•Cumplimiento estricto en tiempo, costo, calidad y seguridad•Experiencia en proyectos de gran escala y alto impactoHERCULES es un aliado estratégico para el sector público y privado, reconocido por ejecutar obras complejas con confiabilidad, profesionalismo y visión de largo plazo.Construimos infraestructura que genera desarrollo, conecta regiones y crea valor sostenible.

Founded in 1990
Monterrey, Nuevo León, MEX
104 employees (15 in marketing)

Salaries

Posted range

$100K/yr – $200K/yr

Taken straight from the job posting.

Performance Marketing median pay in the United States

$109K/yr

Most pay falls between $85K and $148K. Based on 906 salaries.

See all Hercules salaries

Marketing Team

Marketing Team Size
7 (7% of company)
Median Career Experience
47 years
Median Tenure
7.9 years
Marketing Roles Posted (Last 30 Days)
5

Traffic Signals

Monthly Visitors
225
Traffic Source Mix
Search
73.6%
Direct
13.7%
Referral
6.2%
Social
5.5%
Paid
0.8%

Headcount Trend

Current headcount: ~105
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Head of Performance Marketing

Hercules · USA · Hybrid