Responsibilities

• Own All Paid Channels (Search, Paid Social, Display / Programmatic, Review sites, Retargeting, Emerging platforms)
• Apply a B2C Growth Lens (High-volume creative testing, Micro-segmented audiences, Fast, iterative experimentation, Continuous message and offer variation, Manage multi-million-dollar budgets with discipline while enabling smart, rapid testing)
• Build channel playbooks and standards that raise execution quality across the organization
• Experimentation & Testing Velocity
• Build a central experimentation engine for Paid Media
• Define Clear Processes For Hypothesis creation, Test design, QA & launch, Rapid measurement, Scale-or-kill decisions
• Increase testing velocity across creative, landing pages, audiences, offers, and channels
• Reduce friction by introducing templates, modular workflows, and streamlined approvals
• Champion the use of GenAI to transform paid media execution—personalization at scale, rapid creative iteration, and AI-augmented decision-making
• Pioneer new AI-driven strategies across targeting, messaging, platform management, and optimization

Requirements

• 8–12+ years in Paid Media, Performance Marketing, Growth Marketing, or Acquisition
• Proven ability to build high-velocity testing systems and drive rapid experimentation
• Deep channel mastery with a creative sensibility and performance mindset
• Experience building frameworks, processes, and centralized standards
• Experience across both B2B and B2C environments strongly preferred
• Comfort leading in fast-paced, dynamic environments and influencing cross-functional partners

Preferred

• Background leading in a fast-growing, AI-enabled marketing organization
• Experience with GenAI tools (Claude, ChatGPT, or other emerging tools) in marketing is a plus

Benefits

• In addition to comprehensive benefits we offer holistic mind, body and lifestyle programs designed for overall well-being.