Head of Paid Search

Responsibilities

• Practice Strategy & Innovation
• Set the vision and roadmap for paid search at Code3.
• Establish the POVs, SOPs and quality standards needed to deliver excellent work across Google and Microsoft.
• Ensure the practice consistently improves account performance, meets client goals and identifies opportunities for growth.
• Stay ahead of AI, automation and changing search behavior, translating developments into practical guidance for clients and teams.
• Connect paid search with Creative, Commerce, Paid Social, Measurement and Client Partnership.
• Client Strategy & Activation
• Own paid search performance across Code3’s client portfolio.
• Serve as a senior client advisor and escalation point, identifying performance concerns, growth opportunities and risks early.
• Provide strategic oversight and hands-on-keyboard support for select large or complex accounts.

Requirements

• 8+ years of paid search experience, including substantial agency experience and deep expertise across Google Ads and Microsoft Advertising.
• 3+ years leading paid search professionals, including hiring, coaching and performance management.
• A track record of improving account performance, meeting client goals, retaining and expanding business, and addressing risks early.
• Experience advising senior clients and leading new-business audits, pitches and strategic presentations.
• Strong measurement fluency, including conversion tracking, GA4, attribution, incrementality and experimentation.
• Strong business acumen across practice revenue, profitability, staffing and capacity planning.
• Experience building effective processes, quality standards and team training.
• The ability and willingness to work directly in platform on select accounts.
• Excellent written, verbal and presentation skills.
• Relevant Google Ads and Microsoft Advertising certifications, or the ability to complete them shortly after joining.

Preferred

• Experience with product feeds, Merchant Center and Shopping optimization.
• Experience across both ecommerce and lead-generation clients.
• Experience with GEO, AI search or answer engines and their impact on consumer discovery.
• Established relationships with Google, Microsoft or relevant technology partners.

Benefits

• Remote-first workplace designed to support flexibility and connection
• Comprehensive medical, dental, and vision benefits , plus a generous retirement program
• Thoughtful parental leave and return-to-work program
• Flexible Time Off , sabbatical opportunities, paid holidays, quarterly Company “Recharge” Days, and a holiday closure in December
• Ongoing learning and development opportunities to help you grow your skills and career
• A commitment to transparent DEIB practices and building a workplace where everyone can thrive