Head of Paid Search
Code3
Indiana, USA (Remote)
$135K/yr - $185K/yrAgencyFull-timeSenior level8+ years exp.
3 hrs ago
Paid Search Manager
Chicago, IL (Hybrid)
$75K/yr – $90K/yrMid Level3+ years expFull time
Posted 1 day ago
Job Summary
Own and optimize paid search programs from strategy through reporting, overseeing planning, execution, optimization, and client insights.
- Plan, forecast and shape strategy for campaigns
- Execute, monitor, and optimize campaigns across search platforms
- Deliver reporting, insights, and nurture client relationships
Job Description
Responsibilities
- Build custom paid search campaign plans and forecasts
- Run pre-campaign analysis to shape strategy and build
- Build and execute campaigns, buying and bidding across search engines and platforms
- Monitor performance and analyze and optimize campaigns every day
- Deliver internal and client reporting, including post-campaign insights
- Develop media points of view and insights using our internal campaign management and BI tools
- Bring paid search thought leadership to top-tier clients
- Grow client business by surpassing KPIs, delivering insights and building relationships
- Help other Scale teams with ad operations, troubleshooting and tag and pixel implementation
Requirements
- 3+ years of paid search experience
- Bachelor’s degree in Marketing, Advertising, Business or a related field, or an equivalent combination of education and experience
- Expertise with Google Ads and Microsoft Advertising, including shopping campaigns
- Experience with tags, pixels and Google Tag Manager
- Strong mathematical and analytical skills, plus a working knowledge of statistical models
- Comfort working with large datasets in Excel and BI tools
- Polished presentation skills and confidence in a client-facing role
- Strong communication skills and the ability to work independently and as part of a team
- Attention to detail and a proactive, problem-solving approach
Preferred
- Agency or client-side paid search experience
- Google Ads and Microsoft Advertising certifications
- Experience with Amazon Ads
- Experience with DSP and social media buying platforms
Benefits
- Medical, dental and vision insurance with generous employer contribution
- 401(k) with employer contribution
- Ongoing education and training
- Company-sponsored events and team building
Scale Marketing
Scale is a marketing laboratory. We’re businessmen and entrepreneurs guided by 20+ years of marketing and business success yet grounded enough to stay agile in today’s dynamic marketing arena. We combine passions in media, creativity, technology and data -- along with a healthy dose of common sense -- to achieve what our partners want most — business results. Scale Marketing doesn't want to be your agency. Agencies are a thing of the past. We want to be your nimble, tech savvy, open and collaborative marketing partner.
Salaries
Posted range
$75K/yr – $90K/yr
Taken straight from the job posting.
The middle of this range ($83K) is in line with the median base salary for Paid Search Manager roles in the United States ($85K).
Paid Search Manager median pay in the United States
Most pay falls between $80K and $105K. Based on 42 salaries.
Marketing Team
Marketing Team Size
21 (28% of company)
Median Career Experience
11 years
Median Tenure
5.9 years
Marketing Roles Posted (Last 30 Days)
5
Traffic Signals
Monthly Visitors
6.3K
Monthly Google Ads Budget
$40
Traffic Source Mix
Search
34.2%
Direct
43.4%
Referral
6%
Social
14.8%
Paid
1.5%
Headcount Trend
Current headcount: ~74
News about Scale Marketing
Links
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