Senior Strategist, Paid Search B2B

Responsibilities

• Provide paid search strategy & conduct routine audits on your portfolio of B2B accounts across platforms (Google and Microsoft) and tactics (Brand, Non-Brand, PMAX, Demand Gen, Competitor, and other emerging search opportunities)
• Develop paid search strategies designed to generate qualified leads, opportunities, and sales pipeline, aligning campaign strategy with each client’s business objectives
• Deliver activation excellence on campaign builds, pacing management and optimization deployment
• Conduct keyword research, writing ad copy, optimizations and establishing bidding strategies to meet and exceed client KPIs
• Perform QA for all campaign builds, edits, landing pages, URL tags, campaign settings and measurement studies
• Leverage CRM, marketing automation and analytics data to evaluate paid search performance beyond the initial website conversion and identify the campaigns, keywords and audiences driving the greatest business value
• Partner with client and internal teams to develop measurement approaches and feedback loops that connect paid search activity to lead quality, sales outcomes, pipeline, and revenue
• Be a storyteller: turning complex search strategies into compelling campaign recommendations
• Maintain high standards across media planning, forecasting, budgeting, campaign setup, learning agenda development, and performance analysis
• Cultivate strong relationships with clients by providing POVs, industry trends, platform updates and acting as a trusted advisor on search and digital marketing

Requirements

• 4-6 years of hands-on paid search experience, including substantial experience developing and optimizing SEM programs for B2B organizations with lead-generation, pipeline and revenue objectives
• Demonstrated experience developing and executing paid search strategies designed to generate qualified leads, opportunities and sales pipeline
• Ability to anticipate client requests, team and agency needs and provide proactive solutions
• Experience working with CRM and marketing automation data to evaluate paid search performance beyond the initial website conversion; experience with platforms such as Salesforce, HubSpot, Marketo or similar strongly preferred

Preferred

• Certifications in digital marketing and/or paid search media strategy are a plus ( Google Analytics Certification, Microsoft Advertising Search Certification, Google Ads Search Certification, etc.)

Benefits

• Remote-first workplace designed to support flexibility and connection
• Comprehensive medical, dental, and vision benefits , plus a generous retirement program
• Thoughtful parental leave and return-to-work program
• Flexible Time Off , sabbatical opportunities, paid holidays, quarterly Company “Recharge” Days, and a holiday closure in December
• Ongoing learning and development opportunities to help you grow your skills and career
• A commitment to transparent DEIB practices and building a workplace where everyone can thrive