Specialist, Paid Search

Responsibilities

• Support Paid Search strategy and execution across Google and Microsoft ad platforms
• Assist multi-channel digital media buying and planning through all steps of the planning process, from briefing to campaign creation
• Collaborate on day to day campaign budget pacing and performance across media portfolio – including bidding, copy and performance optimization recommendations
• Assist with all aspects of campaign creation and management including forecasting, KPI setting, creative briefing, trafficking, and managing delivery timelines
• Contribute to weekly reporting, including insights and tactical recommendations
• Support ad hoc data analysis to drive optimization and testing recommendations
• Assist with test planning processes, and campaign change tracking
• Work with analytics team to deliver holistic insights and campaign learnings
• Ability to work in a fast paced environment; very strong organizational and communication skills are a must

Requirements

• 0-2 years experience working in Paid Search marketing
• Some experience executing campaigns in Paid Search ad platforms with focus on Google Ads products (Search, Performance Max, YouTube, Discovery, GDN) a plus
• Keen problem-solving and troubleshooting abilities
• Professional client communication, both written and verbal
• Ability to handle multiple projects and prioritize responsibilities
• High level of accuracy and attention to detail
• Curious, passionate about learning and data driven in their decision making
• MUST love and be curious about data analytics
• Self-motivated, but also can work well in a team
• Knowledgeable about ad tech: ad serving, audience management tools, ad tagging