Lead Paid Search Strategist
829 Studios
Boston, MA (Remote)
$90K/yr - $110K/yrAgencyFull-timeSenior level8+ years exp.
19 hrs ago
Search Engine Marketing Specialist
New York City, NY (On-site)
$81K/yr – $135K/yrMid Level1+ years expFull time
Posted 6 hrs ago
Job Summary
Own end-to-end SEM campaigns across Google Ads, Bing, and other platforms, from keyword research and ad copy to landing pages, bid strategy, budget management, and performance reporting.
Job Description
Responsibilities
- Develop and implement successful SEM campaign across various platforms, including Google Ads, Bing, and other platforms
- Conduct keyword research and analysis to identify valuable keywords and optimize campaigns for better performance
- Write compelling ad copy and recommend effective landing pages to improve click-through and conversion rates
- Monitor and analyze campaign performance data to identify areas of improvement and adjust campaigns accordingly
- Stay up to date with industry trends new advertising platforms, and changes to advertising policies to ensure compliance and maximize campaign success
- Collaborate with other marketing team members, such as comms planning, marketing effectiveness, site-merchandisers
- Provide regular reports on campaign performance and communicate insights and recommendations to stakeholders
- Manage SEM budgets and allocate spending to maximize ROAS
- Available during Peak holiday season to ensure campaign performance
- Conduct testing and other experiments to improve campaign performance and identify best practices
Requirements
- Candidates with a bachelor’s degree or equivalent work experience in a related field are encouraged to apply. 1 -3 years experience.
- Experience in keyword research, ad creation, and landing page optimization.
- Proficiency in analytic tools such as Google / Adobe Analytics to analyze campaign performance and make data-driven decisions.
- Knowledge of bidding strategies and budget management to maximize key metrics and KPIs such as conversation rate, CPCs, ROI, ROAS.
- Proven track record of successful SEM campaign management and achieving business goals.
- Hands on experience with Skai platform (formerly Kenshoo), and shopping feed management tools like ProductsUp.
Preferred
- Certification such as Google Ads and Google Analytics are highly desirable.
Benefits
- Merchandise discounts
- Performance-based incentives
- Annual merit review
- Employee Assistance Program with mental health counseling and legal/financial advice
- Tuition reimbursement
- Health and wellness coverage
- 401(k) match
Macy's
3.4 Glassdoor
Macy's is America’s store for life. The largest retail brand of Macy's, Inc. (NYSE:M) delivers quality fashion at affordable prices to customers at approximately 640 locations in 43 states, the District of Columbia, Puerto Rico, and Guam, as well as to customers in more than 100 international destinations through leading e-commerce site macys.com. Macy's inspires fashion exploration and discovery through the most desired family of exclusive brands for her, for him, for the home, and via our dynamic mobile and social platforms. We know the power of celebration, demonstrated through decades of memorable experiences created during Macy's 4th of July Fireworks® and Macy's Thanksgiving Day Parade®, as well as spectacular fashion shows, culinary events, flower shows, and celebrity appearances. Macy's flagship stores – including New York City’s Herald Square – are internationally renowned and preeminent destinations for tourists. With the collective support of our customers and employees, Macy's builds community and helps make a difference in every market we serve, supporting local and national charities by giving nearly $50 million each year, plus 146,000 hours of volunteer service. For more than 160 years, Macy’s has, and continues to, make life shine brighter for our customers, colleagues, and communities.
New York, New York, USA
80K employees (6,853 in marketing)
56% recommend to a friend
62% CEO approval
Salaries
Posted range
$81K/yr – $135K/yr
Taken straight from the job posting.
Paid Search median pay in the United States
Most pay falls between $73K and $110K. Based on 1,189 salaries.
Marketing Team
Marketing Team Size
4,655 (6% of company)
Median Career Experience
12 years
Median Tenure
7 years
Marketing Roles Posted (Last 30 Days)
7
People
HR / Recruitment
Marketing Leadership
Sharon Otterman
EVP, Chief Marketing Officer
At the company for 2 years 11 months
Stephanie L.
Vice President Brand & Marketing Strategy
At the company for 20 years 8 months
Dave Torres
VP Interactive Marketing
At the company for 18 years 11 months
Ravi Yeddula
Vice President of Engineering , Digital & Marketing Platforms
At the company for 7 years 4 months
Traffic Signals
Monthly Visitors
72.9M
Traffic Source Mix
Search
6.9%
Direct
64.3%
Referral
23.1%
Social
4.3%
Paid
1.2%
Headcount Trend
Current headcount: ~80.4K
Links
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