Manager, Paid Search

Responsibilities

• Own the day-to-day execution and performance of paid search campaigns across Google Ads, Microsoft Ads, and supporting search technologies, from planning and setup through launch, optimization, and reporting.
• Develop tactical paid search strategies aligned with client objectives, audience strategies, KPIs, and broader integrated media plans. Contribute to campaign forecasts, planning inputs, and supporting data analysis.
• Oversee flawless campaign launches, including campaign setup, trafficking, quality assurance, tracking, tagging, and delivery requirements.
• Own campaign pacing, budget management, and ongoing optimization, monitoring real-time performance and making data-driven adjustments to meet client KPIs and improve account performance.
• Track campaign spend, maintain accurate budget forecasts, and actualize budgets monthly while proactively identifying and communicating pacing or delivery risks.
• Troubleshoot platform, tracking, attribution, trafficking, and reporting issues using strong platform expertise and analytical problem-solving skills.
• Translate campaign data into clear performance narratives, actionable insights, and optimization recommendations that connect results to client objectives.
• Proactively identify and recommend account evolutions, testing opportunities, and platform innovations that improve campaign effectiveness and support account growth.
• Communicate account status, campaign performance, and recommendations directly to clients and vendors; participate actively in client meetings and lead day-to-day discussions with support from senior leadership as appropriate.
• Develop paid search strategies, performance recommendations, and presentations for internal and external stakeholders.

Requirements

• 3+ years of professional experience managing digital media campaigns, with significant hands-on experience in paid search.
• Strong expertise in Google Ads, Microsoft Ads, and paid search campaign management.
• Experience managing campaigns end to end, including planning, setup, launch, optimization, reporting, and performance analysis.
• Strong understanding of bidding strategies, keyword management, audience targeting, attribution, conversion optimization, and campaign measurement.
• Demonstrated ability to monitor campaign performance, manage budgets and pacing, and optimize toward established KPIs.
• Experience developing forecasts, tracking spend, and maintaining accurate monthly budget actualization.
• Ability to troubleshoot platform, tracking, tagging, attribution, and reporting issues.
• Experience translating campaign data into meaningful insights, performance narratives, and optimization recommendations.
• Strong client communication, presentation, analytical, critical-thinking, and problem-solving skills.
• Demonstrated project-management, organizational, and prioritization capabilities, including coordinating deliverables across multiple accounts and teams.

Preferred

• Experience with bid management, analytics, and attribution tools is preferred.
• Pharmaceutical and healthcare marketing experience is preferred but not required.

Benefits

• our benefits program designed to give you the support you and your family need at every stage of life.
• Real Chemistry offers a comprehensive benefit program and perks, tailored to your region.
• Globally, this includes offices in our key markets with free snacks to keep you running all day long, generous holiday and paid time off, options for private medical, dental, and vison plans, and support in saving for the future.
• Other perks include mental wellness coaching and support and access to more than 13,000 online classes with LinkedIn Learning.
• Learn more about our great benefits and perks and search specific offerings in your region at: www.realchemistrybenefits.com.