Paid Search Manager

Responsibilities

• Lead the planning, execution, and ongoing optimization of paid search campaigns across Google Ads, Microsoft Ads (Bing), and additional search platforms as applicable
• Own day-to-day management of paid search programs, ensuring campaigns are optimized toward client business objectives and KPIs
• Oversee campaign pacing, forecasting, and budget management to ensure efficient spend and strong performance against goals
• Serve as a key paid search point of contact for assigned clients, developing a strong understanding of their lines of business, marketing objectives, and digital ecosystem
• Analyze campaign performance and translate data into actionable insights, optimizations, and strategic recommendations
• Develop and deliver recurring performance reporting (weekly, monthly, quarterly), highlighting insights, learnings, and next steps
• Work directly within platforms to activate, troubleshoot, optimize, and test campaigns, identifying opportunities for innovation and efficiency
• Collaborate closely with internal teams—including Strategy, Analytics, and Planning, to deliver fully integrated search and digital media solutions
• Partner with publishers and technology vendors to stay current on new features, betas, and best practices
• Contribute to thought leadership through the development of POVs, standard methodologies, and process documentation

Requirements

• Bachelor’s degree required; concentration in advertising, marketing, economics, finance, computer science, mathematics, engineering, or related field preferred
• 4+ years of digital media experience, with a strong focus on paid search in an agency or in-house environment
• Advanced working knowledge of Google Ads and Microsoft Ads; Google Ads (AdWords) certification required
• Strong understanding of campaign performance metrics, KPIs, and optimization levers across paid search
• Experience with analytics and measurement tools such as Google Analytics, Adobe Analytics, Claravine, and/or MOAT strongly preferred
• Solid understanding of the broader digital media landscape and how paid search integrates with other channels
• Strong analytical and problem-solving skills, with the ability to clearly communicate insights and recommendations
• Excellent written, verbal, and presentation skills
• Highly organized with strong project management skills; able to manage multiple priorities in a fast-paced environment
• Advanced proficiency in Microsoft Excel, PowerPoint, and other MS Office tools

Preferred

• Experience with SA360 and additional bid management platforms preferred
• Experience with analytics and measurement tools such as Google Analytics, Adobe Analytics, Claravine, and/or MOAT strongly preferred
• Experience buying Discovery and YouTube inventory is a plus
• Financial Services experience preferred, but not required