Head of Marketing

Responsibilities

• Develop and execute the organization's overall marketing strategy aligned with corporate growth objectives.
• Utilize market research, customer insights, and competitive intelligence to evaluate company, product, and competitor positioning.
• Partner with executive leadership to define and evolve company and brand positioning based on market opportunities and customer demand.
• Create and maintain processes for monitoring industry trends, market developments, and competitive activity across all business lines.
• Develop annual marketing plans and adjust strategies based on changing market conditions and business priorities.
• Establish measurement frameworks and analytics to assess marketing effectiveness, optimize performance, and support data-driven decision making.
• Collaborate closely with Sales, Product, Operations, Analytics, and Communications teams to ensure alignment across all go-to-market initiatives.
• Partner with Public Relations and Brand leadership to ensure consistency in messaging and brand representation.
• Lead and develop a regional marketing team, ensuring successful execution of projects, campaigns, budgets, and timelines.
• Prepare and present marketing performance reports and strategic recommendations to executive leadership.

Requirements

• Bachelor's degree required.
• MBA preferred.
• Minimum 12 years of progressive marketing leadership experience.
• Minimum 10 years of experience developing and executing multi-channel marketing strategies.
• Prior BPO industry experience required.
• Experience marketing B2B and B2C SaaS solutions.
• Strong background in digital marketing strategy and execution across multiple channels, including: Website and digital experience; SEM; digital display advertising; retargeting campaigns; organic and paid social media; geofencing and audience targeting.
• Advanced expertise with Google Analytics and Google Ads.
• Experience utilizing CRM and marketing automation platforms to drive strategy, measure ROI, and improve performance.
• Experience leveraging reporting, analytics, and visualization tools to generate business insights and recommendations.
• Previous experience leading and developing marketing teams.

Preferred

• MBA preferred

Benefits

• Health Care Plan (Medical, Dental & Vision)
• Retirement Plan (401k, IRA)
• Paid Time Off (Vacation, Sick & Public Holidays)