Head of Marketing - Oakland, CA

Responsibilities

• Own Brand & Marketing
• Own Formic's marketing strategy and how we show up in the market.
• Develop and continually sharpen our positioning, messaging, and story.
• Translate Formic's technology, business model, and customer value proposition into messaging that resonates with manufacturers and their economic buyers.
• Own content, creative, video, website, customer stories, events, campaigns, thought leadership, PR, product marketing, and other channels that build awareness and demand.
• Develop differentiated messaging across industries, use cases, personas, and stages of the buying journey.
• Turn customer outcomes, deployments, product capabilities, and what we're learning in the field into compelling content.
• Build Formic's brand within manufacturing while ensuring our marketing investments support clear commercial objectives.
• Own Demand & Pipeline Generation
• Own the creation of qualified pipeline across Marketing, lead generation, SDR/outbound, ABM, events, paid, organic, partnerships, and emerging channels.

Requirements

• Experience building and leading Marketing, Growth, Demand Generation, or similarly broad functions in high-growth B2B companies, with measurable commercial results.
• A track record of building, improving, and scaling marketing and pipeline-generation systems, not simply inheriting and managing established operations.
• Deep understanding of B2B demand generation, funnel economics, segmentation, conversion, attribution, and how Marketing, SDR, and Sales work together to create and convert pipeline.
• Experience developing differentiated positioning and messaging for complex products, markets, and buying decisions.
• Strong technical fluency and demonstrated experience evaluating, integrating, and optimizing marketing technology, data, automation, and AI-enabled GTM systems, with the ability to diagnose problems and make informed architectural decisions.
• An AI-native mindset, with demonstrated ability to apply emerging technologies, experiment rigorously, evaluate results, and turn successful approaches into scalable capabilities.
• Strong people leadership, including building and developing teams, delegating meaningful ownership, addressing performance gaps, and leading effectively through growth and organizational change.
• An operating style that combines creativity, analytical rigor, intellectual flexibility, and accountability, with the judgment to challenge assumptions, make difficult tradeoffs, and change course when evidence warrants it.

Preferred

• Experience in manufacturing, industrial automation, robotics, industrial technology, or similarly complex B2B markets with long sales cycles and multiple decision-makers.
• Experience directly building or leading SDR organizations, including account-based and territory-based outbound strategies.
• Experience building or leading GTM Engineering, Growth Engineering, or similar technical growth capabilities.

Benefits

• Equity in Formic: Participate in our stock option program and share in the success of a fast-growing start-up backed by leading global investors
• Competitive & Uncapped Commission Structure: Designed to reward performance and impact in commission-eligible roles
• Comprehensive Healthcare Coverage: Medical, dental, and vision insurance through Blue Cross Blue Shield and Unum, with 99% of employee premiums covered and 75% coverage for dependents, with optional buy-up plans available
• Additional Insurance Benefits: FSA and DCFSA, life insurance, short-term disability, and long-term disability through Unum, all 100% employer-paid
• Employee Assistance Program (EAP): Fully funded by Formic, offering support when you need it most
• Paid Parental Leave Program: Up to 12 weeks of paid parental leave
• Company-sponsored 401(k): Invest in your future with our company-facilitated retirement savings plan
• Home Office Stipend: A one-time allowance for fully remote and hybrid employees to support an at-home or on-the-road work setup
• Monthly Cell Phone Reimbursement: Monthly stipend toward personal phone and internet expenses
• Flexible Time Off: Take the time you need, when you need it, supported by our flexible PTO policy