Head of Marketing

San Francisco, CA (On-site)

$150K/yr – $180K/yrSenior Level3+ years expFull time

Posted 3 months ago

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Job Summary

Own the brand and demand narrative for a CX/QA AI platform, building category voice, events, content, and SEO to drive organic pipeline and branded search visibility.

  • Brand positioning and messaging: sharpen ICP and differentiation against legacy QA vendors and AI startups.
  • Events and executive engagement: own venue selection, program flow, and post-event follow-ups with CX leaders.
  • Content, social and SEO coordination: ship founder-led campaigns on LinkedIn, X, and YouTube; own content calendar and search footprint.
  • Location constraint: in-office in San Francisco, 5 days a week.

Job Description

Responsibilities

  • Brand, messaging and positioning: sharpen who Intryc is for, what we stand for, and why we win against legacy QA vendors and other AI startups in the CX space. Write the words yourself.
  • Events: plan and execute Intryc's presence at industry events (Customer Contact Week, ICMI, Reuters CX, YC events) and run founder-led dinners and roundtables with CX leaders. End-to-end: venue, list, run-of-show, follow-up.
  • Social media strategy and campaigns: build Intryc and our founders into category-defining voices on LinkedIn (primary), X, and YouTube. You write the posts and ship the campaigns.
  • SEO and GEO: own all search. Both classic SEO (rank for the queries our buyers run today) and Generative Engine Optimization (be cited when CX leaders ask ChatGPT, Claude, Perplexity, and Gemini about QA tools).
  • Content coordination: orchestrate content across blog, customer stories, webinars, podcasts and thought leadership; partner with founders, customers and external creators.
  • Performance ownership: set, track and report weekly on the metrics that matter: organic pipeline, MQLs from events, branded search volume, share of voice, content engagement, and CAC payback by channel.

Requirements

  • Have 3+ years of B2B SaaS marketing experience and have personally shipped campaigns end-to-end, not just managed people who did.
  • Are a strong writer. You can ghostwrite a LinkedIn post for a founder that sounds like the founder, not like marketing.
  • Are scrappy. You'd rather use Figma Make + Webflow + a free tool stack and ship today than spec out a $50K agency project.
  • Move fast, have a strong bias for action and don't shy away from stepping on toes.
  • Have worked in a high-growth, fast-paced environment (ideally another startup) and can drive things forward with relatively little oversight.
  • Care about CX, customer support, or AI infrastructure. Bonus if you've sold to or worked with CX/Support leaders before.

Preferred

  • Video editing chops (Premiere, CapCut, Descript) we want to ship a lot of short-form video.
  • Hands-on content production experience: podcasts, webinars, founder-led video.
  • Experience marketing technical AI products to non-technical buyers.

Benefits

  • You’ll get to work with incredible talent in a hot and fast-growing space and start-up in the Gen AI and LLM space.
  • Generous stock options.
  • Competitive salary.
  • Remote first policy with 25 days of holiday a year plus bank holidays.
  • Pension plan.
  • Private health insurance.
  • We’ll arm you with all of the latest tech equipment.
Intryc (YC S24) logo

Intryc (YC S24)

Intryc is the most complete quality and training platform for Human and AI CX teams. Multi-billion dollar companies and fast growing startups like Deel.com, Blueground, Fyxer, Factorial, and Preply use Intryc to monitor, evaluate, train, and improve every customer interaction and CX operations.

Founded in 2023
San Francisco, California, USA
18 employees (1 in marketing)

Traffic Signals

Monthly Visitors
3.6K
Traffic Source Mix
Search
10.3%
Direct
67.3%
Referral
14.3%
Social
7.4%
Paid
0.8%

Headcount Trend

Current headcount: ~18

Funding

Total Funding
$4.7M
Last Raise
$500K
Pre Seed, 2 years ago

Funding History

  • Sep 2024
    Pre Seed • $500K
  • Feb 2024
    Pre Seed • $1.1M