Head of Marketing and International Business Development

Responsibilities

• Strategy and Growth – Set the integrated marketing and international business development strategy, including priority markets, customers, value propositions, investments, and measurable business outcomes.
• Go-to-Market Leadership – Lead product launches and strategic growth programs through market positioning, channel plans, sales enablement, launch readiness, and post-launch performance tracking.
• Customer and Channel Engagement – Strengthen relationships with distributors, contractors, OEMs, panel builders, data center customers, and ecosystem partners through targeted programs that improve preference, loyalty, knowledge, and ease of doing business.
• Regional and Market Intelligence – Build a customer-facing regional marketing model that supports sales priorities, captures market intelligence, monitors product performance, and creates a structured feedback loop to the business.
• Digital Marketing and AI – Advance digital marketing, AI-enabled content and knowledge platforms, customer portals, learning experiences, analytics, and data-driven tools that deliver measurable value for sellers, partners, and customers.
• International Business Development – Grow the UL-based Electrical Products business outside the United States by aligning with Canada and Mexico and pursuing selected opportunities in South America and the Middle East.
• Team, Budget, and Stakeholder Leadership – Lead and develop a multidisciplinary team; own the marketing budget, resource allocation, performance metrics, and executive reporting; and represent Electrical Products North America with senior leaders, customers, partners, industry associations, country teams, and global stakeholders.

Requirements

• Bachelor’s degree in marketing, business, engineering, or a related field.
• 12+ years of experience with the following:
• B2B marketing, commercial strategy, business development, product marketing, channel management, general management, or comparable leadership in an industrial, electrical, technology, or similarly complex environment.
• Developing and executing go-to-market strategies, product commercialization, portfolio positioning, customer journeys, and sales enablement through distributors, contractors, OEMs, panel builders, data center customers, and ecosystem partners.
• Digital marketing, marketing technology, analytics, data-driven or AI-driven insight marketing, and AI-enabled tools.
• Leading multidisciplinary teams and influencing senior stakeholders across a matrixed organization, with executive-level communication, presentation, negotiation, and change leadership.
• Commercial and financial management, including budgets, resource allocation, business cases, growth planning, performance management, and international market evaluation and execution across countries and cultures.
• Ability to travel domestically and internationally approximately 20% based on business needs.
• Legally authorized to work in the United States on a continual and permanent basis without company sponsorship.

Preferred

• MBA or another relevant advanced degree.
• Experience in electrical products, power distribution, industrial technology, or adjacent infrastructure markets.
• Experience leading marketing or business development across North America and selected international markets.
• Spanish-language capability for collaboration across Mexico and Latin America.
• Experience with Salesforce CRM, Power BI, marketing automation and outreach platforms, and AI-enabled marketing tools.

Benefits

• Siemens offers a variety of health and wellness benefits to our employees. Details regarding our benefits can be found here: https://www.benefitsquickstart.com/siemens/index.html