Responsibilities

• You'll establish and lead Sitetracker's end-to-end Marketing Communications strategy, bringing dedicated ownership to a function that was previously distributed across Product Marketing and other areas of Marketing. You'll define how our stories move from messaging pillars into compelling content across written, visual, video, and other formats, ensuring the right message reaches the right audience at the right time.
• You'll own corporate communications and PR, building relationships with relevant media and developing outreach programs that strengthen Sitetracker's credibility and authority in the market. You'll ensure our external narrative consistently reflects our value proposition and speaks directly to the challenges facing our ideal customers, while supporting executive communications and reputation management.
• You'll partner closely with Demand Generation to ensure content doesn't stop at creation. You'll help determine how content is distributed across the website, SEO/GEO, paid channels, social, community, and other programs, bringing Marketing Communications directly into the pipeline-generation workflow. You'll establish ways to measure what content is resonating, where it's being used, and how it contributes to broader marketing and growth objectives.
• Ultimately, you'll create a Marketing Communications function that gives Sitetracker a stronger and more consistent voice in the marketplace. Success after your first year means having a clear content strategy in place, active PR outreach programs, and a compelling market narrative that communicates specifically and credibly why Sitetracker matters to the customers we serve.
• Within 90 Days, You'll - Build a clear understanding of Sitetracker's customers, ICPs, value proposition, messaging pillars, existing content, and current communications channels while identifying the biggest opportunities to strengthen our market story. - Establish strong operating relationships with Product Marketing and Demand Generation and define how Marketing Communications will partner with each function from messaging and content creation through distribution. - Assess current PR, content, and communications efforts and establish the priorities, processes, and success measures for the new Marketing Communications function.
• Within 180 Days, You'll - Launch and begin executing a cohesive content strategy that turns Sitetracker's core messaging into differentiated, audience-specific content across multiple formats and channels. - Establish an active PR and corporate communications program, strengthening relevant media relationships and creating a consistent approach to executive and external communications. - Build a repeatable workflow with Demand Generation that connects content strategy to distribution, pipeline programs, and measurable performance.
• Within 365 Days, You'll - Establish Marketing Communications as a strategic, accountable function with a clear content strategy, consistent operating model, and measurable impact across Marketing and GTM. - Build a credible and recognizable Sitetracker story in the marketplace through targeted content, customer storytelling, thought leadership, PR, and media engagement. - Demonstrate that Sitetracker's content is not only being produced, but reaching the right audiences, supporting sellers and growth programs, and strengthening the company's credibility and market leadership.

Requirements

• Develop and execute an end-to-end content strategy spanning written, video, graphic, and other formats.
• Measure content effectiveness and use performance insights to continuously improve the strategy.
• Ensure content is actively adopted and used by the audiences and teams it was designed to support.
• Stay close to the market to understand how content is resonating and where messaging or execution needs to evolve.
• Partner actively with sellers and go-to-market teams to ensure content is useful, relevant, and connected to real customer conversations.
• Build and execute PR outreach programs that increase Sitetracker's visibility and credibility in the market.
• Develop and manage relationships with press and media while maintaining a consistent external narrative.
• Lead executive communications and reputation management with clear, credible messaging.
• Leverage established media relationships to strengthen Sitetracker's presence with relevant audiences.
• Build strategic partnerships with media and industry influencers who understand the markets and customers Sitetracker serves.