About BidZoo 

BidZoo is a live auction marketplace focused on collectibles, starting with Pokémon TCG and expanding into additional categories over time. The platform, auction infrastructure, and development team are already in place. We are now focused heavily on growth, user acquisition, conversion optimization, and marketplace expansion. 

We are looking for a highly hands-on Head of Marketing who can both think strategically and execute directly. This is not a passive management role and not a “manage agencies and sit in meetings” position. We want someone who can take ownership, move quickly, solve problems independently, and drive measurable growth without needing constant direction. 

This role reports directly to the founders. 

Key Responsibilities 

• Own BidZoo’s overall marketing execution, growth strategy, and launch coordination 

• Build and manage marketing campaigns across Meta, Google, email, social, influencers, and community channels 

• Drive user acquisition, auction participation, conversion optimization, and brand growth 

• Develop and manage campaign calendars, launch schedules, promotions, and growth initiatives 

• Personally oversee and improve landing pages, funnels, creatives, messaging, and conversion performance 

• Own marketing reporting, attribution, and funnel visibility across the business 

• Build and maintain clear reporting across campaigns, traffic sources, landing pages, signups, auction participation, CAC, ROAS, CTR, CVR, and user acquisition funnels 

• Ensure proper UTM tracking, GA4 setup, dashboard visibility, and accurate performance reporting 

• Identify bottlenecks, weak conversion points, and growth opportunities proactively 

• Coordinate testing across creatives, campaigns, landing pages, and messaging 

• Lead BidZoo’s social media growth and overall brand direction across Instagram, TikTok, YouTube, X, Discord, and emerging platforms 

• Directly manage and oversee the Social Media Manager  

• Manage and coordinate internal marketing resources, freelancers, agencies, and content contributors 

• Work closely with founders, product, design, and operations teams to align marketing with business goals 

• Help establish scalable marketing processes and operational structure as the company grows 

What We Are Looking For 

• 8+ years of experience in growth marketing, digital marketing, or startup marketing environments 

• Strong hands-on execution ability across paid media, growth, analytics, funnels, and reporting 

• Experience personally managing campaigns across Meta, Google, email, and social channels 

• Strong understanding of attribution, conversion funnels, landing pages, and performance optimization 

• Experience building dashboards and reporting inside GA4 and marketing platforms 

• Comfortable operating in a fast-moving startup environment with limited bureaucracy 

• Self-starter mentality with strong ownership and follow-through 

• Ability to prioritize independently and execute without excessive oversight 

• Strong communication and organizational skills 

• Must be based in the United States 

• Marketplace, auction, collectibles, or e-commerce experience 

• Experience scaling consumer-facing brands and online communities 

• Experience with influencer campaigns and creator partnerships 

• Startup or early-stage company experience 

Compensation 

• $6,500–$8,500/month DOE 

• Fully remote US-based role 

• Direct collaboration with founders and leadership 

• Significant ownership and ability to directly influence company growth 

• Contracted full time ongoing work 

Application Requirements 

Please include: 

• Examples of marketing dashboards or reporting you personally built 

• Examples of campaigns you personally managed 

• Examples of measurable growth results 

• Platforms and tools you have hands-on experience with