Head of Marketing, 0x & Matcha

Responsibilities

• Own marketing strategy across 0x APIs and Matcha , setting long-term marketing plans based on company and product goals, including API adoption and Matcha's consumer growth.
• Refine positioning and narratives for 0x APIs and Matcha , defining and maintaining clear ICPs, strengthening our cryptonative presence, and expanding 0x APIs' appeal to fintechs, enterprises, and institutions.
• Guide the evolution of both brands , setting creative and website direction and ensuring a distinctive, consistent presence across channels.
• Build and scale marketing programs that drive growth , identifying the highest-leverage opportunities for each product and audience.
• Partner closely with Sales to generate qualified API demand, align marketing with commercial priorities, and equip the team with the content and materials needed to win customers.
• Lead the marketing team , setting clear priorities and ownership, automating and improving processes with AI, giving constructive feedback and coaching experienced marketers, and protecting their focus by managing cross-team requests.
• Produce work yourself , from positioning and launch plans to campaigns and content, adding to the team’s output and stepping in wherever extra capacity is needed.
• Own marketing performance and budget , tracking spend, ROI and marketing’s contribution to revenue, and keep the company informed on progress.
• Stay deep in the data , using Dune, DefiLlama and internal analytics to understand market trends, competitors and product adoption, and let it guide marketing decisions.

Requirements

• 8+ years in marketing , including 3+ years leading a marketing function .
• Experience setting company-wide marketing strategy across multiple product lines, shaping distinct positioning and narratives for the audiences each one serves.
• Experience marketing both technical B2B products , ideally APIs or core infrastructure, and consumer products .
• Deep roots in crypto, including time at a crypto company . You use DeFi products, follow CT, and know how DEXs, aggregators, liquidity providers, wallets and trading apps fit together and where infrastructure like 0x creates value.
• A track record of building repeatable marketing programs that drove measurable business growth.
• Experience leading senior marketers as a player-coach and bringing them together as a cohesive, focused team.

Preferred

• Experience at a DEX, aggregator or onchain trading infrastructure company.

Benefits

• Comprehensive insurance (medical/dental/vision/life/disability) for U.S.-based employees — 100% of base plan covered for you and dependents
• 401k and FSA for U.S.-based employees
• Monthly mobile phone bill, wellness, and pre-tax transportation expense
• Covered mental health benefits (included professional therapy sessions)
• A supportive remote environment
• Lunch reimbursement for all employees across the globe!
• Stipend for your ideal remote / WFH set-up: headphones, and any other work gear you may need
• 12-week paid parental leave
• Great office conveniently located in the SF Financial District for those in the region!
• Flexible vacation: Take time when you need it (and we really mean it!)