Head of Marketing

Responsibilities

• Own end-to-end management of the Atoms brand across employer branding initiatives and customer facing channels
• Build and execute internal driver campaigns and 360 communication plans in collaboration with operations and the brand team
• Serve as the connection between operations, recruiting, tech, and marketing
• Use data to drive decision-making to solve operational problems across the business through brand and communications
• Analyze and continuously improve Atoms's end-to-end lifecycle communication strategy to drive engagement with drivers and customers
• Manage and continuously improve Atoms’s loyalty strategy including the Driver Milestone Program and customer loyalty program
• Lead Atoms’s external brand campaign strategy to support customer acquisition and engagement
• Translate marketing metrics, market research, and cultural trends into actionable brand strategies
• Lead and develop the brand team managing rider acquisition strategies across partnerships, events, social media, and influencer relationships
• Champion the Atoms brand across everything we do to maintain consistency of the Atoms voice and identity

Requirements

• Bachelor's degree
• 8+ years of experience, including 3+ years in a leadership role, preferably in marketing or brand management. Startup experience is a plus!
• Proven experience managing 360 campaigns
• Experience owning and managing a CRM platform—bonus points if you have experience with Braze
• Experience working with data to build lifecycle automations and segmentation strategies
• Demonstrated ability to lead and develop a team of creatives
• Strong strategic and analytical skills: comfortable owning a budget, interpreting data, and building scalable systems
• A bias for action and a track record of testing, iterating, and improving processes quickly
• Strong communicator and cross-functional collaborator who can build alignment across markets and functions
• Highly organized with the ability to manage competing priorities across multiple markets and teams

Preferred

• Startup experience is a plus
• Braze experience

Benefits

• Medical, Dental, Vision, Disability, and Life Insurance
• Flexible Spending Account / Health Savings Account Options
• 401(k)
• Equity
• Sick Time, Unlimited Flexible Time Off, and Paid Holidays
• Paid Parental Leave
• Pre-Tax Commuter Benefit Plan
• Benefits are subject to change at the company's discretion.