Head of LATAM Marketing, Private Bank

Responsibilities

• Drive the strategic direction of the LATAM Marketing team to achieve business growth, operational excellence, and talent acquisition and retention, in partnership with regional and global business partners.
• Build and lead the LATAM Marketing team, fostering a collaborative culture and strong connectivity with the international and global marketing organization.
• Formulate holistic marketing strategies to raise brand awareness, acquire new clients, and deepen relationships with existing clients, based on a deep understanding of regional priorities (business objectives, segmentation, and priority markets and verticals).
• Partner with practice and solutions leaders to deliver practical tools that drive credit and investment flows.
• Lead the dialogue on content segmentation, personas, and personalization experiences.
• Apply AI to improve operational efficiency and drive strategic innovation.
• Develop local marketing strategies, ensuring a tailored market-by-market approach with local business objectives, local language, cultural nuance, and audience segmentation at the core.
• Drive new lead generation and client acquisition/conversion through marketing strategies including paid media, partnerships, and content.
• Define, measure, and evaluate KPIs across initiatives (as relevant), including brand awareness, new leads generated, gross new clients, increases in product penetration, investment flows, and share of wallet. Liaise with regional and global counterparts to share best practices and implement global solutions across the region.
• Work closely and cross-functionally with market managers and business partners in the region and globally.

Requirements

• Marketing professional, strategic thinker, and well-rounded marketer with a strong understanding of the LATAM competitive landscape; ability to inspire, challenge, and influence.
• 10+ years of experience and strong business acumen to create country-level marketing strategies, quickly establish priorities, and clearly communicate expectations.
• Strong focus on digital marketing, with a data-first approach to digital tools, applications, and maturity models.
• Strong team leadership skills to foster a positive culture and grow the team in line with the strategic growth of the business in the region.

Benefits

• comprehensive health care coverage
• on-site health and wellness centers
• a retirement savings plan
• backup childcare
• tuition reimbursement
• mental health support
• financial coaching