Head of GTM (TBL AMER)

New Hampshire, USA (On-site)

$86K/yr – $108K/yrSenior Level3+ years expFull time

Posted 11 days ago

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Job Summary

Own and optimize regional go-to-market execution by aligning regional and global objectives, coordinating with GTM teams, and driving region-specific campaigns and performance improvements across GTM processes.

Manage regional GTM milestones and collaborate with global teams
Drive region-specific campaigns aligned to GTM initiatives
Track regional KPIs and identify process improvements

Job Description

Responsibilities

Preparation for seasonal execution – Work with global GTM team and product creation team to ensure regional milestones are aligned with objectives.
End to end process execution – Align regional strategies with global objectives and partner with global GTM team to layer regional perspectives (incl. local market demands and consumer insights) into global GTM process. Coordinate SMS for regions. Act as primary point of contact for regional GTM updates, inquiries, and feedback.
Ongoing process optimization – Partner with global team to evaluate regional GTM performance, track KPIs, and identify areas for improvement. Ensure regional collaboration and feedback into global process at correct touchpoints.
Align regional strategies with Global GTM and Product teams to ensure global objectives and timelines are synced.
Partner with marketing teams to develop region-specific campaigns that align with GTM initiatives
Assess success measurements like: timeliness of product launches, adherence to timelines/milestones, reduction in overdevelopment ratios and performance targets in sales, market share, productivity, etc.

Requirements

3-5 years managing GTM processes, focusing on balancing global objectives with regional execution
Experience collaborating with Marketing, Sales, and Merchandising to deliver consumer-relevant campaigns
Ability to manage cross-regional milestones and on-time delivery

Benefits

Benefits at VF Corporation : You can review a general overview of each benefit program offered, including this year's medical plan rates on www.MyVFbenefits.com and by clicking Looking to Join VF? Detailed information on your benefits will be provided during the hiring process.

VF Corporation

3.6 Glassdoor

VF Corporation is one of the world’s largest apparel, footwear and accessories companies connecting people to the lifestyles, activities and experiences they cherish most through a family of iconic outdoor, active and workwear brands including Vans®, The North Face®, Timberland® and Dickies®. Our purpose is to power movements of sustainable and active lifestyles for the betterment of people and our planet. We believe that when you discover the difference between a career and a calling, you get so much more out of life. When those lines begin to blur, you start to limit yourself much less and start aiming for more. That’s what we want for everyone who joins us at VF. And frankly, that’s what it takes to thrive here too. For more information, please visit vfc.com.

Denver, Colorado, USA

30K employees (2,377 in marketing)

www.vfc.com

66% recommend to a friend

56% CEO approval