Responsibilities

• GTM activation and commercialization
• Translate HCP and DTC media strategy into quarterly and in-market activation plans, workplans, deliverables, owners, and timelines.
• Drive launch and rollout plans for new capabilities, sponsorships, and packages – identifying dependencies, risks, and decision points early.
• Coordinate cross-functional launch readiness across Sales, Product, Analytics, Marketing, Legal, Client Success, and Revenue Operations.
• Support high-priority pitches, RFPs, agency conversations, and strategic client opportunities with tailored narratives, solution recommendations, and commercial materials.
• Partner with Product, Analytics, and Insights teams to turn capabilities and performance evidence into differentiated value propositions and commercially relevant proof points.
• Monitor relevant competitor activity, pharmaceutical industry trends, agency behavior, and market feedback to inform messaging and near-term GTM tactics.
• Sales enablement and field readiness
• Own and maintain core sales enablement materials, including one-pagers, solution narratives, FAQs, talk tracks, and sales enablement collateral process.
• Translate complex sponsorship capabilities, product updates, measurement approaches, and strategic positioning into clear, compelling stories for pharmaceutical brands and agencies.

Requirements

• A bachelor’s degree is required; business, marketing, media, healthcare, or a related field is preferred.
• 5–8 years of experience in go-to-market, product marketing, sales enablement, commercialization, media strategy, integrated marketing, or a related field.
• Experience in pharmaceutical or healthcare media, life sciences marketing, digital health, healthcare advertising, or an adjacent environment strongly preferred.
• Demonstrated experience supporting product or feature launches and coordinating cross-functional GTM execution.
• Experience developing positioning, sales collateral, value propositions, launch materials, training, or other commercial enablement programs.
• Strong understanding of digital media and omnichannel marketing concepts, including HCP and/or DTC activation, audience strategy, measurement, and agency buying dynamics.
• Comfort working with packaging, rate cards, and commercial frameworks, with the ability to translate strategic direction into clear field guidance.
• Excellent written, presentation, and verbal communication skills, with the ability to simplify complex concepts for internal and external audiences.
• Strong project management, prioritization, and stakeholder-coordination skills, with the ability to drive work from strategy through launch and iteration without direct authority.

Preferred

• Experience in pharmaceutical or healthcare media, life sciences marketing, digital health, healthcare advertising, or an adjacent environment strongly preferred.

Benefits

• medical, dental, and vision insurance
• 401(k) with a company match
• an ESPP
• unlimited vacation
• 13 paid holidays
• 72 hours of sick leave
• mental wellness and financial wellness programs
• fertility benefits
• generous parental leave
• pet insurance