Responsibilities

• Own strategy, structure, budgets and bidding across Meta, Google and TikTok; test emerging platforms.
• Own daily pacing: monitor spend and efficiency every day and shift budget within and across channels to deliver plan.
• Go deep in the weeds of each platform and make the adjustments yourself or direct them precisely.
• Direct in-house media buyers and agency partners; hold them to outcomes, test plans and deadlines, not activity reports.
• Own the path from ad to landing page to checkout; align message, offer and page so every click converts.
• Run landing page and offer tests; read ad and page results together.
• Bring a sense of creative: turn performance data and customer insight into sharp briefs, and know a winning hook when you see one.
• Partner with creative strategy on testing velocity and fatigue; scale creator content via whitelisting and Spark Ads.
• Partner with analytics to decide where money goes using incrementality and holdout tests, media mix modeling, post-purchase surveys and blended results.
• Spot tracking and data issues early — pixel, Conversions API, server-side events, GA4 — and drive the fix with analytics.

Requirements

• 7+ years in performance or growth marketing at a direct-to-consumer or consumer brand, with direct accountability for acquisition results.
• An integral role on a team that scaled a brand: you personally scaled spend profitably across platforms, not just inherited an account or managed an agency.
• Current, hands-on fluency in Meta, Google and TikTok: structure, bidding, testing and diagnostics; strong Sheets skills to investigate results yourself.
• Measurement depth across incrementality, media mix modeling, multi-touch attribution and post-purchase surveys — and judgment on where each misleads.
• Enough command of tracking — pixel, Conversions API, GA4 — to spot when the data is wrong.
• Fluency in DTC unit economics — CAC, payback, lifetime value, subscription and repeat-purchase behavior — and accountability for forecasts versus actual.
• A sense of creative and conversion: you brief, critique and pick winning ads and landing pages, not just read their numbers.
• Experience leading media buyers, agencies and cross-functional partners.
• High ownership, sound prioritization, fast execution and genuine interest in wellness, nutrition, beauty or longevity.
• Ability to receive and deliver radical candor — non-negotiable.