Head of Growth Marketing

Responsibilities

• Own Slate’s growth strategy and targets across the customer lifecycle: awareness to order, order to delivery, and post-purchase accessories, wraps, service, loyalty, retention and referral.
• Build and maintain the growth model and forecast in partnership with Finance; set targets for volume, CAC, conversion and payback, and report against them every week.
• Own the paid media and growth budget, moving spend quickly toward what works and away from what doesn’t.
• Partner with the Head of Marketing to turn brand and launch plans into measurable demand programs, and represent growth performance in leadership reviews.
• Lead paid acquisition across search, direct, paid social, online video and CTV, programmatic, affiliate and emerging channels, with in-house and agency partners.
• Build launch and regional demand plans that match vehicle availability, SI&OP, delivery geography and Slate’s regional service and wrap installation network.
• Work with PR, Influencer and Brand teams to turn earned media, creator content, events and owner community into measurable acquisition.
• Design and launch referral and owner-advocacy programs that make Slate owners part of the growth engine.
• Partner with Fleet Sales on demand generation for small business and commercial fleet buyers.
• Own lifecycle marketing across email, SMS, push and in-app, guiding reservation holders through configuration, financing, order and delivery.

Requirements

• 12+ years of experience in growth, performance or lifecycle marketing, including at least 5 years leading teams, with experience managing managers or leads.
• A track record of scaling a direct-to-consumer business with a high-consideration purchase (automotive, EV, consumer hardware, mobility, home or financial products), with results you can quantify.
• Hands-on ownership of a full-funnel growth model with budget accountability, including CAC, conversion, LTV and payback.
• Deep expertise in paid acquisition across major platforms, along with lifecycle and CRM program design.
• Experience running a disciplined experimentation program, with a working command of test design, statistical significance and incrementality.
• Strong analytical skills; comfortable working directly in GA4, Looker or similar BI tools, and in SQL or alongside analysts at the query level.
• Experience with Salesforce Marketing Cloud or a comparable ESP, CRM and CDP stack.
• Clear, structured writing and communication, with the ability to present plans and results to executive leadership.
• Bachelor’s degree in Marketing, Business, Economics, Statistics or a related field, or equivalent professional experience.

Preferred

• Experience leading growth through a major product launch, ideally from pre-order or reservations through first deliveries.
• Automotive, EV or direct-to-consumer vehicle experience.
• E-commerce or marketplace experience with accessories, add-ons or attach-rate economics.
• Experience with small business or B2B demand generation.
• Multicultural or Spanish-language marketing experience.
• Practical experience applying generative AI to marketing operations, creative testing or analytics.

Benefits

• Slate offers a wide range of competitive benefits, including medical, dental, vision, life insurance, disability insurance, vacation, and 401k. The successful candidate may also be eligible to participate in the equity program and/or a discretionary annual incentive program, subject to the rules governing such programs.