Company Description

ResiBrands is a fast-growing platform that acquires and scales home service businesses across the United States. We partner with local operators and provide them with the systems, support, and resources needed to build high-performing, market-leading companies.

Our focus is on operational excellence, strong leadership, and building teams that drive long-term growth. Through our franchise model, we empower entrepreneurs to run their businesses while leveraging centralized support across recruiting, marketing, and operations.

We are a team that moves quickly, values ownership, and is committed to building something meaningful at scale.

Role Description

We’re looking for a Head of Growth Marketing to lead and scale demand generation across Resi Digital. This role is responsible for building a predictable, high-performing growth engine that drives qualified leads, lowers CAC, and accelerates revenue across our portfolio of home service brands.

You’ll own the full funnel—from acquisition to conversion—and lead a team focused on paid media, lifecycle marketing, CRO, and analytics. This is a hands-on leadership role for someone who thrives in fast-paced environments and knows how to turn data into growth.

What You’ll Do

Growth Strategy & Execution

• Own and execute the growth marketing strategy across all digital channels (paid search, paid social, SEO, email, SMS, affiliates, etc.)
• Build and scale a multi-channel acquisition engine with clear ROI and attribution
• Continuously test, iterate, and optimize campaigns to improve CAC, LTV, and conversion rates

Performance Marketing

• Manage and optimize paid media budgets across Google, Meta, and other platforms
• Develop campaign structures, creative testing frameworks, and targeting strategies
• Partner with creative teams to produce high-performing ad content

Funnel Optimization & CRO

• Own the full customer journey from click to conversion
• Improve landing pages, booking flows, and website performance
• Run A/B tests and experiments to increase conversion rates

Analytics & Reporting

• Define and track key growth metrics (CAC, LTV, ROAS, conversion rates, pipeline contribution)
• Build dashboards and provide clear reporting to leadership
• Use data to inform decision-making and prioritize initiatives

Team Leadership

• Lead and grow a team of performance marketers and specialists
• Set clear KPIs, accountability, and development plans
• Collaborate cross-functionally with brand, operations, and sales teams 

Qualifications

• 6–10+ years of experience in growth or performance marketing
• Proven track record of scaling paid acquisition and lead generation
• Strong expertise in Google Ads, Meta Ads, and analytics tools (GA4, Looker, etc.)
• Experience in home services, franchising, or multi-location businesses is a strong plus
• Deep understanding of funnels, attribution models, and conversion optimization
• Hands-on operator who can both strategize and execute
• Data-driven mindset with strong analytical skills
• Experience managing budgets of $1M+ annually preferred
• Strong leadership and team-building experience 

Why Join ResiBrands

• High-impact role with direct influence on company growth
• Fast-paced, entrepreneurial environment
• Opportunity to build and scale a best-in-class growth engine
• Competitive salary + performance incentives

If you’re confident you can build, move fast, and deliver results, apply now! ⚡