Responsibilities

• 📋 Own marketing strategy across content, digital acquisition, SEO, paid, and conversion
• 💡 Proactively ideate - propose what to do, how to test it, how much to allocate, and how to measure it
• 📊 Report on results and track trends
• ✏️ Define and control the brand voice and taste across everything the firm produces (B-roll for videos, toning down AI-drafted content)
• 🤝 Work closely with the founder - check in, get input, then execute alongside the existing marketing person who handles implementation
• 📦 Build a coherent marketing engine that can scale across multiple offices (DC, Arizona, likely Florida) as the firm acquires other law firms
• 💼 Serve both B2C and B2B audiences
• 3-4 hours of overlap with the team is expected.

Requirements

• ✅ Senior growth marketing experience (roughly 5-7+ years)
• ✅ Strategic thinker who can ideate, propose plans, and measure results - not just execute
• ✅ Hands-on operator who wants to build, not just direct from above
• ✅ Strong brand and taste sensibility - able to shape a premium, clean, Apple-like feel without being stuffy
• ✅ Data-driven - able to measure and report on marketing performance
• ✅ Able to market to both B2C and B2B audiences

Preferred

• ⭐ Design or artistic background (helps with brand taste)
• ⭐ Affinity for premium or hospitality-style brands (hotels, Apple, high-end makeup brands) - someone inspired by creating a great guest-like experience