Responsibilities

• Data & Signal Strategy
• Audit, track, and categorize 1st-party, 3rd-party (e.g., 6sense, GitHub), and product/marketing signals across target contacts and enterprise accounts.
• Evaluate variable factors and intangible data nuances to distinguish technical practitioner actions (e.g., SDK deployment) from broader enterprise intent (e.g., security evaluations).
• Partner cross-functionally with Data Engineering and RevOps to clean, enrich, and continuously source high-intent signal data.
• Feed signal combinations, recency, and frequency into predictive models to refine lead routing and account prioritization.
• Activation Strategy
• Use signal combinations to define the right "next best action" for accounts and individual users based on their segment, ICP fit, and stage (e.g., prospect vs. existing customer).
• Map and trigger appropriate activation responses ranging from personalized marketing content to white-glove outreach from Product Advocates or automated handoffs to SDRs and Enterprise AEs.
• Operational Motion & Cross-Functional Integration
• Act as the primary business lead to cross-functionally implement, refine, and maintain activation workflows across Marketing, Product, Sales Ops, and Data teams.

Requirements

• Experience: Minimum of 8–10 years of related experience in growth marketing, marketing analytics, revenue operations, or PLG strategy within a high-growth B2B SaaS environment.
• Education: Bachelor’s degree in Business, Marketing, Data Analytics, Computer Science, or a related field (or equivalent practical experience).
• Cross-Disciplinary Expertise: Deep understanding of B2B SaaS growth tactics, PLG motions, marketing technology stacks, and revenue analytics, with a proven ability to bridge Marketing, Sales Ops, Data, and Product management.
• Independent Problem Solving: Proven track record of independently determining methods and procedures on complex, ambiguous assignments requiring evaluation of variable factors.
• Technical: Hands-on proficiency with web analytics (GA360/GA4), product analytics (e.g., Amplitude, Mixpanel), CDPs, SQL, and CRM/automation platforms.