Responsibilities

• Own performance across the digital prospect lifecycle, from initial acquisition through qualified lead, opportunity, pipeline, and customer conversion.
• Develop, launch, test, and continuously optimize digital campaigns targeting Whip Around's key buyers across fleet, transportation, logistics, construction, and related industries.
• Analyze funnel performance by channel, campaign, audience, industry, and buyer segment to identify opportunities for growth and conversion improvement.
• Establish clear performance benchmarks and reporting across acquisition, conversion, pipeline contribution, CAC, and channel efficiency.
• Identify and test new digital channels, audiences, campaigns, and growth opportunities that can expand qualified pipeline.
• Partner closely with Sales to monitor lead handling, speed-to-lead, MQL-to-SQL conversion, opportunity progression, and overall funnel performance.
• Own the ongoing performance and optimization of paid digital programs, with the ability to independently launch, manage, and optimize campaigns across Google Ads and LinkedIn Campaign Manager.
• Own website conversion strategy and continuously improve prospect journeys, landing pages, calls to action, forms, and conversion paths.
• Use experimentation and performance data to improve the experience from first interaction through sales engagement and customer conversion.
• Partner on SEO strategy, including keyword priorities, technical and content opportunities, competitive positioning, and organic performance measurement.

Requirements

• 10+ years of experience in growth marketing, digital marketing, demand generation, or a related B2B marketing discipline.
• Demonstrated experience owning the full acquisition and conversion funnel, with clear accountability for pipeline and revenue outcomes.
• Strong B2B SaaS experience preferred, particularly within fleet management, transportation, logistics, construction, operations, or related technology markets.
• Deep understanding of paid acquisition, SEO, website conversion, lifecycle marketing, attribution, and digital demand generation.
• Expert-level knowledge of Pardot (Marketing Cloud Account Engagement), HubSpot, and Salesforce, including campaign management, marketing automation, lead lifecycle management, reporting, and attribution.
• Advanced proficiency with Salesforce reporting and dashboards, with the ability to independently analyze marketing-to-sales funnel and pipeline performance.
• Hands-on experience launching and optimizing Google Ads and LinkedIn advertising campaigns, including targeting, testing, conversion tracking, budget optimization, and performance analysis.
• Strong understanding of B2B funnel metrics, including MQL-to-SQL conversion, opportunity conversion, pipeline velocity, CAC, channel ROI, and attribution.
• Experience building and optimizing lead nurture and lifecycle programs across different audiences, channels, and buying stages.
• Experience managing digital agencies, consultants, and external vendors with clear performance expectations.

Benefits

• Compensation: $135K - $150K USD base, depending upon experience and location, variable compensation included
• Unlimited PTO: Use your paid time off when you need it
• Subsidized Healthcare: A variety of subsidized medical plans to fit your needs
• Retirement Support: 401(k) matching to help you invest in your future.
• Family Friendly: Paid parental leave and caregiver support
• Growth & Development: Professional development plans and resources to support continuous learning.