Head of Growth Marketing & Media Performance

Responsibilities

• Develop and lead an integrated growth marketing and media strategy across paid, owned, earned, lifecycle, and product-led channels.
• Translate business objectives into clear growth priorities, audience strategies, channel plans, investment recommendations, experiments, and performance goals.
• Balance long-term brand-building with short-term performance outcomes, ensuring media activity supports both customer relevance and commercial impact.
• Identify growth opportunities through audience insight, market analysis, competitive intelligence, first-party data, funnel performance, and emerging media trends.
• Partner with senior leaders to ensure growth marketing and media strategy are embedded in broader business, product, and commercial planning.
• Lead the planning, execution, and optimization of performance marketing across channels such as paid search, paid social, programmatic, display, video, affiliate, creator, influencer, sponsorships, partnerships, and other relevant paid channels.
• Own media investment strategy, budget allocation, channel mix, forecasting, pacing, optimization, and performance reporting.
• Scale high-performing channels while testing new growth opportunities and emerging platforms.
• Ensure campaigns are set up with clear objectives, audience strategies, creative variants, landing-page alignment, measurement plans, and optimization routines.
• Drive continuous improvement in efficiency, conversion, acquisition quality, ROI, and overall media effectiveness.

Requirements

• Significant experience in growth marketing, performance marketing, media strategy, digital marketing, lifecycle marketing, or acquisition marketing.
• Proven experience leading full-funnel marketing.
• Deep understanding of paid media channels and emerging platforms.
• Experience managing significant media budgets and optimizing investment based on performance, efficiency, and business impact.
• Strong experience with growth experimentation, A/B testing, creative testing, audience testing, landing-page optimization, and funnel analysis.
• Strong analytical capability, with experience using data, dashboards, attribution, and measurement frameworks to guide decisions.
• Experience partnering with cross-functional teams, including Legal and Compliance.
• Proven ability to manage agencies, vendors, media platforms, and external partners.
• Strong people leadership experience, with the ability to build, develop, and motivate high-performing teams.
• Excellent communication and stakeholder management skills, including the ability to influence senior leaders.

Preferred

• Experience in financial services, asset management, fintech, technology, SaaS, or another complex and regulated industry.
• Experience building or modernizing a growth marketing, performance marketing, or media function.
• Experience with AI-enabled marketing tools, automation, creative optimization systems, or advanced martech.
• Experience with SQL, BI tools, experimentation platforms, attribution tools, CRM platforms, or marketing automation systems.
• Experience operating in a global, multi-market, or matrixed organization.
• Experience supporting both B2B and B2C growth models.

Benefits

• Franklin Templeton offers employees a competitive and valuable range of total rewards—monetary and non-monetary — designed to support their well-being and recognize their time, talents, and results. Along with base compensation, employees are eligible for an annual discretionary bonus, a 401(k) plan with a generous match, and recognition rewards. We also offer a comprehensive benefits package, which includes a range of competitive healthcare options, insurance, and disability benefits, employee stock investment program, learning resources, career development programs, reimbursement for certain education expenses, paid time off (vacation / holidays / sick / leave / parental & caregiving leave / bereavement / volunteering / floating holidays) and a motivational wellbeing program.