Head of Growth Marketing, E-Commerce (Equity Track)

Responsibilities

• Meta ads. Our biggest sales driver. You run it hands-on: budgets, testing and the creative behind every ad.
• TikTok Shop and affiliates. Rebuild it profitably: GMV Max, creator outreach, Spark codes and promos. You lead the weekly calls with our top U.S. creators.
• Email and SMS. Flows, campaigns and A/B tests that bring customers back to buy again.
• Organic Instagram and TikTok. You own what we post and why: content that builds the brand and sells product. A viral video only counts if it sells.
• Creative that sells. You shoot content yourself on your phone, write the copy and offers, and brief our editors and designer on exactly what to make.
• Strategy, launches and numbers. The marketing calendar, every product launch, the budget, and a weekly report on profit by channel.
• The team and new channels. We're small. Our two video editors, designer, project managers and affiliate team execute your ideas, and together you grow our channels and build new ones.

Requirements

• 3+ years in DTC e-commerce marketing at a small brand, where the budget was tight and the results were yours.
• You know how to sell: strong creative and copy, and you can shoot phone content that converts.
• You've personally run Meta ads and can show the results in dollars.
• You've built email and SMS flows and you A/B test by habit.
• You know Shopify and GA4, and you track the real numbers: CAC, ROAS, conversion rate and AOV.
• TikTok Shop or creator experience, or proof that you learn new platforms fast.
• You've led people, freelancers or agencies and held them to results.

Preferred

• Big plus: fashion, accessories, beauty or eyewear experience, Amazon or wholesale, or you've run your own brand.

Benefits

• Paid time off and holidays, free sunglasses, and a direct line to the founder.