Head of Growth Marketing

Responsibilities

• Rethink our enterprise motion end-to-end: account tiering, signal sources, and the plays that run off them including the touchpoints to convert and accelerate deals
• Own the funnel: know conversion at every stage, find the drop-offs that matter, and sequence fixes by revenue potential
• Build signal-based plays alongside the SDR pod so outbound and marketing work the same accounts with the same story at the same time
• Treat paid and website conversion as levers rather than channels, and make the call on where spend and traffic are doing the work
• Design campaigns that pull content, PMM, customer marketing, and events into one motion so we run fewer plays with more behind each
• Build AI workflows and agents the team actually adopts — account research, list building, creative variants, post-test analysis — and bring lifecycle into the same system so we market to customers as deliberately as to prospects
• Manage and grow our GTM engineer, collaborating to decide what runs on agents vs team members and agencies

Requirements

• 8-10 years in growth or demand gen at B2B companies selling into enterprise, including time at a company that was deliberately moving upmarket and going multi-product while you were there
• Account-based GTM you built (or rebuilt) rather than inherited. You’ve done the strategic rethink, not just run someone else’s model
• Real fluency with funnel data and the tools to analyze it: you can find real insight in messy data and prioritize action accordingly
• Breadth across paid, website conversion, lifecycle, GTM systems, and outbound. While you’ll be deepest in a few, you won’t be a stranger to any of them
• Multi-player AI systems you’ve built and your team has adopted, with specific, substantive examples you can walk through
• Player/coach management experience. You’ve managed people and you’re still close enough to the work to build plays yourself

Benefits

• Generous medical, dental, and vision benefits
• Flexible time off
• Monthly credits to spend on each: wellness, Assembled customers, commuting, and AI tools
• Paid parental leave
• A meal plan to support our in-office working model: catered lunches everyday (M-F), snacks, and beverages in our SF & NY offices
• 401(k) plan enrollment