Head of Field Marketing, Commercial

Responsibilities

• Own the field marketing strategy for Mid-Market, Enterprise, and Majors: which accounts we go after, how we show up, and how we win.
• Design the repeatable program portfolio your team runs: regional dinners, roadshows, executive roundtables, happy hours, conferences, and ABM across direct mail, gifting, and digital - tuned to each segment and each with a playbook, budget model, and success metrics.
• Refine the machine behind every program: templated invite sequences, AE follow-up motions, and Salesforce campaign tracking, so your team runs it the same way in every region, every time.
• Partner with segment VPs and RVPs on territory plans, target account lists, and quarterly priorities.
• Partner with Global Events to maximize your segments’ pipeline from flagship conferences and owned events
• Own the segments' budget and reporting. Hold the team accountable to pipeline sourced and influenced, meetings booked, conversion by program, and AE follow-up execution, and use it to decide where the next dollar goes.
• Lead and grow the team. Manage the field marketers who run programs day to day across segments: set goals, coach, and hire as we scale. Raise the bar by leading from the front: run programs yourself, get into the weeds when it matters, and use what you learn to level up the team.

Requirements

• 7-10+ years in field marketing, ABM, or demand generation.
• Proven track record building scalable, repeatable field programs that drove measurable pipeline and closed-won revenue across many accounts and regions.
• Experience managing a team of field marketers: setting goals, coaching, and growing people.
• Deep experience partnering with sales leaders and large AE teams. You know how to drive AE adoption and follow-up, not just attendance.
• Strong operational skills with Salesforce, HubSpot (or similar), sales engagement tools (Amplemarket, Outreach, or similar), event platforms, and intent tools (6sense, Demandbase, or similar).
• Strong data skills. You can build reports, run program-level ROI, and make data-driven decisions about where to invest.
• Comfortable with 25% travel with variances seasonally.

Benefits

• Impact : Be a key player in shaping the success of our product and company.
• Growth : Build a fundamentally new AI product offering with the support of our experienced team and investors. Grow rapidly with the company.
• Culture : Join a culture that values innovation, ownership, accountability, and fun.