Responsibilities

• Build our strategic account marketing engine
• Partner closely with Enterprise Sales to develop and continuously refine our named-account strategy, account tiers, priority industries, and buying committees.
• Build the ABM playbook for HeyGen from the ground up, defining how Marketing and Sales work together to penetrate and win our highest-value accounts.
• Develop deep understanding of priority accounts, their business challenges, key stakeholders, existing HeyGen adoption, and signals of buying intent.
• Create repeatable account planning and measurement systems that can scale as our enterprise business grows.
• Create programs that get us into the accounts that matter
• Develop highly targeted campaigns across paid media, personalized digital experiences, executive programs, field marketing, gifting/direct mail, and other channels.
• Create personalized landing pages, pitches, demos, content, and experiences tailored to priority accounts and industries.
• Build executive programs — including intimate dinners, roundtables, VIP events, and executive-to-executive engagement — that create meaningful relationships with senior enterprise buyers.
• Develop creative ways to surround entire buying committees, reaching champions, decision-makers, influencers, and stakeholders with messaging relevant to their role.

Requirements

• 8–12+ years of B2B marketing experience, with meaningful experience marketing to large enterprise customers and several years operating at a senior leadership level.
• A strong track record building and executing account-based marketing / strategic account programs that generated measurable enterprise pipeline and revenue.
• Experience working with high-ACV, complex enterprise sales motions involving multiple stakeholders and long sales cycles.
• Deep understanding of modern ABM tactics: targeted paid media, personalized content and experiences, executive programs, field marketing, direct mail/gifting, intent signals, and buying-committee engagement.
• Extremely strong partnership instincts with Sales. You think in terms of shared accounts and shared revenue outcomes, not Marketing vs. Sales metrics.
• Highly creative marketer who can figure out how to get the attention of a Fortune 500 executive rather than simply running the standard B2B playbook.
• Analytical enough to understand account signals, measure program effectiveness, and make disciplined decisions about where to invest.
• Comfortable spanning strategy and execution. You can present an enterprise marketing strategy to the leadership team in the morning and personally ship a campaign in the afternoon.
• Experience with broader B2B demand generation is a plus. Over time, this role may expand beyond strategic accounts into more scalable enterprise and mid-market programs.
• Experience building a function from an early stage and eventually hiring and leading a small, high-performing team.

Preferred

• AI-Native Mindset