Head of Digital Marketing

Responsibilities

• Own the marketing plan, budget and targets (cost per lead, cost per booked tour or call), with a weekly dashboard.
• Launch, test and scale campaigns on Meta (Facebook and Instagram), Google (Search, Performance Max, YouTube) and TikTok, within each platform's ad policies.
• Build a short-form engine: concept, script, shoot and edit TikToks, Reels and Shorts; recruit and brief UGC creators; use AI video tools (for example Higgsfield, Pamba, CapCut) with clear AI and sponsorship disclosures.
• Grow next-generation search: technical and local SEO, Google Business Profiles for each location, and answer-engine optimization so we show up in Google AI Overviews, ChatGPT and Perplexity.
• Run direct and lifecycle email: list building from opt-in leads, sequences and newsletters, deliverability, CAN-SPAM compliance.
• Build and improve landing pages and tracking (GA4, Google Tag Manager, pixels, call tracking) so ads convert and results are measurable.
• Send every ad, post, page and email through our review process before it goes live, and keep claims accurate and documented.

Requirements

• You've personally run paid campaigns with real budgets and can show the results.
• You have a portfolio of short-form content or accounts you grew, with views, leads or sales attached.
• You're fluent in Meta Ads Manager, Google Ads, TikTok Ads Manager, GA4 and Tag Manager, an SEO suite (Semrush, Ahrefs or similar) and an email platform (Klaviyo, HubSpot, Instantly or similar).
• You write sharp hooks, ad copy and emails, and you know your numbers: CTR, CPL, ROAS, CAC.
• You can manage creators, freelancers and agencies, and know FTC disclosure basics for endorsements.

Preferred

• Nice to have: B2B, real estate or local-services lead generation.