Responsibilities

• Answer engine and organic discovery (AEO + SEO). Make Socure the answer when buyers ask AI assistants about identity verification, fraud prevention, KYC, and onboarding risk. Build the program that measures and grows our share of voice and citation rate across ChatGPT, Perplexity, Gemini, Claude, Copilot, and Google AI Overviews, alongside traditional rankings. Structure our content, data, and third-party footprint so models understand and trust us.
• Paid media wherever buyers ask questions. Run a full-funnel paid program across Google, LinkedIn, Meta, LLM Ads and programmatic, and lead Socure's early moves into emerging AI ad surfaces, including sponsored placements inside conversational assistants. Use AI for targeting, creative variation, bid strategy, and budget reallocation, and know when to override it.
• Agentic lifecycle marketing. Replace static nurture streams with agent-driven lifecycle programs that read buying signals (product usage, intent data, engagement, firmographic change) and respond with the right message, channel, and timing. Partner with Sales Development and ABM so agents hand off to humans at the right moment, with full context.
• The adaptive website. Turn socure.com into an experience that adapts by account, industry, persona, and stage, with personalized content, dynamic proof points, and conversational paths to a demo. Make the site readable and useful to AI agents and crawlers as well as people, since more buyer research will be done by agents on their behalf.
• The agentic marketing engine. Design and run the system that senses the market in real time (news, competitor moves, regulatory shifts, fraud trends) and turns it into drafted content, campaign briefs, social copy, and landing pages within hours. Build the human-in-the-loop review that keeps everything accurate, on-brand, and compliant for a regulated buyer base.
• Measurement that reflects how buying works now. Build attribution and reporting that connect AI visibility, paid, lifecycle, and web engagement to pipeline and bookings. Retire metrics that no longer mean anything and define the ones that do.
• The team. Lead and grow a team spanning paid, organic/AEO, lifecycle, and digital operations. Coach each person to run their lane as an operator of agents, with the judgment to know what to automate, what to supervise, and what to keep human.

Requirements

• 10+ years in digital marketing, including leading teams and owning multi-channel budgets, ideally in B2B SaaS, fintech, or another complex, high-consideration sale.
• A track record of building AEO/GEO programs, with examples of how you measured and moved AI-assistant visibility.
• Deep paid media expertise across Google, LinkedIn, and programmatic, plus hands-on experimentation with AI-native ad formats.
• Experience building agentic or AI-driven lifecycle and personalization programs on a modern stack (marketing automation, CDP or intent data, enrichment, orchestration).
• Experience shipping a personalized or adaptive web experience and running a disciplined testing program on it.
• Hands-on fluency with AI tooling: LLMs, agent frameworks, workflow automation, and AEO and enrichment platforms. You can build a working prototype yourself.
• Strong analytical and attribution chops, with the credibility to present pipeline impact to a CMO and executive team.
• Sound judgment on brand, accuracy, compliance, and data privacy for AI-generated content and automated decisions, especially with regulated buyers.
• A leader who develops people and can bring a team through a real change in how work gets done.

Preferred

• Experience marketing to banks, fintechs, or other regulated industries.
• Experience with tools in our orbit, such as Salesforce, Marketo, 6sense, Clay, Apollo, AirOps, Ahrefs, or Mixpanel.
• A public body of work: writing, talks, or open-sourced workflows on AEO or agentic marketing.