Demand Generation Manager
TeamGantt
USA (Remote)
$115K/yr - $125K/yrIn-houseFull-timeSenior level5+ years exp.
4 hrs ago
Head of Demand Generation (Senior Manager)
USA (On-site)
$111K/yr - $117K/yr (Est.)Senior LevelFull time
Posted 4 months ago
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Job Summary
Drive demand generation and pipeline governance as a Senior Manager of Demand Generation, overseeing ABM programs across target accounts.
- Own the marketing-generated pipeline and weekly/monthly performance reporting
- Must-have: Experience owning a marketing-generated pipeline target
- Lead a small team (3) across media, events, and coordination with cross-functional alignment
Job Description
Responsibilities
- Define target account segments in partnership with Growth, PMM, and Sales
- Build and maintain GTM playbooks by segment (who we target, how we reach them, and why it converts)
- Identify expansion opportunities within the existing customer base and partner with Lifecycle and Sales to act on them
- Own the marketing-generated pipeline forecast and report on performance weekly/monthly
- Design and run account-based programs across your target account list
- Partner with Growth Media and Content to align channels, messaging, and timing
- Set clear success metrics for every program and make decisions quickly to scale or stop
- Ensure campaigns are coordinated across channels, not run in isolation
- Define BDR targeting priorities (which accounts, which personas, when)
- Partner on outbound messaging and sequence strategy
- Run a regular pipeline sync with BDR leadership to review performance and adjust
- Ensure marketing efforts translate into meetings and pipeline, not just activity
- Manage and develop a team of three across media, events, and coordination
- Set clear ownership, expectations, and performance standards
- Align closely with Lifecycle, Content, Web, and Partnerships to ensure consistent execution
- Act as the point person for demand generation in cross-functional planning
Requirements
- Experience owning a marketing-generated pipeline target
- Background in demand generation and/or account-based marketing
- Experience building GTM plays or programs that Sales teams actually use
- Strong partnership with Sales/BDR teams
- Familiarity with intent data and account prioritization (e.g., 6sense, Bombora, or similar)
- Experience managing a small team
- Ability to operate at both strategy and execution levels
Benefits
- Traditional and Roth 401k with company matching
- A collaborative team culture
- Consistent/set work hours
- Challenging non-redundant daily duties
- A voice in how things get done
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