Responsibilities

• Paid acquisition strategy Google Ads, Meta, Reddit, and emerging AI-platform placements. You can scale channels based on data and platform feedback
• Software buying channel strategy Capterra, G2, Software Advice. High-intent, bottom-of-funnel channels that move the needle
• Affiliate, influencer and referral programs You’ll stand up an affiliate program from zero, then hand-recruit the partners who actually matter: builder coaches, construction bookkeepers. You’ll help our CS leaders build a customer referral program that runs itself.
• Community You’ll earn a genuine presence in the places residential builders talk to each other. Reddit, Facebook groups, industry forums.
• Sponsorships You’ll decide how and where to showcase TeamGantt in newsletters and creators platforms in residential construction, bought on performance wherever we can negotiate it.
• Lifecycle You’ll build the nurtures that keep conversations alive and prospects engaged with a “no lead left behind” attitude.
• Strategic Partnerships. You’ll go knock on doors nobody at TeamGantt has knocked on yet: trade associations, tangent offerings for homebuilders, etc. Slower to close, but the kind of relationship a competitor can’t out-ad you on.

Requirements

• 5–6 years in demand generation, growth and expansion, or performance marketing at a B2B SaaS company. A good chunk of it is hands-on in channels, not just owning strategy or managing people who do the work.
• You’ve personally run paid acquisition. Built the campaigns, written the ads, held the budget, pivoted fast. You can tell us about one channel you scaled and one you shut down, and what you learned from both.
• You think in unit economics. CAC, payback period and LTV:CAC are how you make an argument, not terms you’ve heard in meetings.
• Self-serve or product-led experience. You understand PLG and self-serve buying cycles and how to engage with clarity. If your background is purely enterprise pipeline (MQL targets, SDR handoffs, six-month cycles) this genuinely will not translate, and we’d rather say so now.
• You’re comfortable with imperfect data. Our attribution is being rebuilt as we speak. You’ll help define what “good” looks like rather than inheriting it.
• You can write. Ad copy, landing pages, partner outreach, and a Reddit comment that doesn’t read like marketing.
• You work well without scaffolding. We’re small. There’s no demand gen team beneath you, no one to hand things to, and no playbook to reference.

Preferred

• Experience with construction, trades and home builder audiences.
• Affiliate or partner program experience.
• HubSpot, Amplitude, or Databox.
• An instinct for creative and video production.
• Social media platforms and YouTube hands-on.

Benefits

• Health, dental and vision. Matching 401(k). Paid time off, HSA + Dependent Care FSA. Volunteer paid time off matching. Annual training / education stipends. Office setup bonus.