Head of Demand Generation at Hippocratic AI | Palo Alto, CA

Hippocratic AI

Head of Demand Generation

Palo Alto, CA (On-site)

Salary Not AvailableDirector/Executive8+ years expFull time

Posted 3 months ago

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Job Summary

Own and accelerate marketing-sourced pipeline across all segments, leading ABM programs and multi-channel demand gen for Hippocratic AI.

Own the pipeline and weekly reporting, with quarterly accountability.
Must-have: 8-12+ years in B2B demand gen with $50M+ annual pipeline and strong HubSpot/MAP skills.
Standout: ABM leadership with cross-functional PMM partnerships and multi-channel execution.

Job Description

Responsibilities

Own the Pipeline Number: Marketing-sourced pipeline across all segments. You carry the number. You report it weekly. You are accountable for it quarterly.
Build the Demand Gen Tech Stack: Optimize HubSpot (MAP already in place), build the measurement framework, design attribution models, and establish pipeline velocity reporting.
Design and Execute ABM Programs: Build account-based marketing programs for top target accounts across all segments. Partner with segment PMMs for account-specific messaging and content.
Drive Pipeline Quality with Sales: Partner with sales leadership on shared pipeline quality metrics: SAL to-close conversion, pipeline-to-revenue attribution, and closed-won analysis. Establish a joint pipeline review cadence with the Chief Commercial Officer. Ensure marketing-sourced pipeline converts at rates that justify investment, not just volume.
Execute Multi-Channel Campaigns: Email, paid media, content syndication, webinars, account-based advertising. Optimize channel mix based on pipeline contribution data.
Partner with Segment PMMs: Translate segment-specific positioning into pipeline-generating campaigns. Align on target account lists, messaging, and content needs for each vertical.
Coordinate with Marketing Ops: Work with Rob (Marketing Ops Lead) on agentic tooling, budget management, campaign operations, and reporting infrastructure.
Build Lead Scoring and Routing: Design the MQL-to-SAL handoff process, lead scoring models, and routing rules that maximize conversion rates.
Own Paid and Organic Growth: Coordinate with the pending media agency on digital advertising, website optimization, GEO+SEO, and content distribution.

Requirements

8-12+ years in B2B demand generation, with at least 3 years at a Series A/B company that scaled 3-5x during their tenure.
Has personally built a demand gen function that generated $50M+ in pipeline annually. • Deep HubSpot expertise (or comparable MAP like Marketo/Pardot with ability to ramp fast on HubSpot). • ABM practitioner: has run successful ABM programs targeting enterprise healthcare or similarly complex B2B buyers.
Expert-level fluency with AI tools for demand gen workflows. Must show examples: AI-driven campaign optimization, lead scoring models, content personalization at scale, automated reporting. Our interview process includes a practical project that tests this directly.
Metrics-obsessed: speaks fluently about MQL-to-SAL conversion, pipeline velocity, campaign ROI, attribution models.
Experience at a company during a significant growth phase where you built (not inherited) the demand gen engine.
A bachelor’s degree plus an MBA or advanced degree is required.

Preferred

Healthcare B2B demand gen experience.
Experience with long sales cycles (6-18 months) and multi-stakeholder buying committees.
Familiarity with healthcare conferences (HIMSS, HLTH, ViVE, JP Morgan Healthcare).
Background at a Series A-D enterprise SaaS company that scaled from early-stage to growth-stage.

Hippocratic AI

Hippocratic AI has developed a safety-focused Large Language Model (LLM) for healthcare. The company believes that a safe LLM can dramatically improve healthcare accessibility and health outcomes in the world by bringing deep healthcare expertise to every human. No other technology has the potential to have this level of global impact on health. The company was co-founded by CEO Munjal Shah, alongside a group of physicians, hospital administrators, healthcare professionals, and artificial intelligence researchers from El Camino Health, Johns Hopkins, Stanford, Microsoft, Google, and NVIDIA. Hippocratic AI has received a total of $278 million in funding and is backed by leading investors, including Andreessen Horowitz, General Catalyst, Kleiner Perkins, NVIDIA’s NVentures, Premji Invest, SV Angel, and six health systems. For more information on Hippocratic AI, www.HippocraticAI.com.Be aware of recruitment scams impersonating Hippocratic AI. All recruiting communication will come from @hippocraticai.com email addresses. We will never request payment or sensitive personal information. If anything appears suspicious, stop engaging immediately and report the incident.

Founded in 2023

Palo Alto, California, USA

238 employees (17 in marketing)

www.hippocraticai.com