Head of Demand Generation (Franchises & Accounting Firms) at Pilot.com | USA | $172K/yr – $260K/yr

Head of Demand Generation (Franchises & Accounting Firms)

USA (Remote)

$172K/yr – $260K/yrSenior Level10+ years expFull time

Posted 3 months ago

Job Summary

Own the enterprise-go-to-market through distinct but connected segment motions, aligned with sales on prioritization and pipeline health, while scaling partner-led pipeline and shaping audience-specific messaging.

Segment Strategy: define actionable motions per segment built on a shared enterprise foundation.
Pipeline Ownership: partner with sales to move target accounts from first impression to signed contract.
Partner Pipeline and Messaging: scale referrals, co-marketing, and field engagement with clear audience-specific messaging.

Job Description

Segment strategy: Each segment requires a distinct motion—but they share the same enterprise foundation. You’ll define how we approach each and make that strategy actionable.
Pipeline: You’re accountable for what these segments produce. In close partnership with sales, you’ll align on account prioritization and build programs that move the right prospects from first impression to signed contract.
Partner pipeline: You’ll build on and scale our partner-led motion—working with our Partner Marketing and Events Lead to turn relationships into a consistent source of pipeline through referral programs, co-marketing, and field engagement.
Messaging: You’ll shape how Pilot speaks to each of these audiences—externally and in the materials our sales team uses every day.

10+ years of B2B marketing experience, including time in enterprise or multi-stakeholder sales environments
Experience managing and developing direct reports
Strong foundation in demand generation and/or account-based marketing (ABM), including pipeline ownership and conversion metrics
Experience partnering closely with sales leadership on account prioritization and pipeline goals
Exposure to partner or channel marketing (direct ownership or close collaboration)
Writes and communicates clearly

Ideally, previous experience marketing to franchisors or accounting firms.

Flexible vacation/time-off policy
All federal holidays are observed
Competitive benefits package including additional wellness benefits
Parental leave for birthing or non-birthing parents – 100% pay for 12 weeks
401(k) plan

Pilot.com

3.4 Glassdoor

Pilot provides the most reliable accounting, CFO, and tax services for startups and small businesses. We partner with thousands of companies to help them grow sustainably and operate more effectively.

Founded in 2016

San Francisco, California, USA

418 employees (21 in marketing)

tinyurl.com/2tb6xnup

63% recommend to a friend

69% CEO approval