Head of Creative Marketing, Banana Republic

Responsibilities

• Drive Creative Expression
• Lead and evolve a creative strategy that authentically connects with the customer.
• Champion creative concepts that tie to Banana Republic’s purpose and positioning and span across retail, digital, social, packaging and experiential.
• Ensure all creative expressions reflect Banana Republic’s unique brand voice, maintaining consistency and emotional resonance across every touchpoint.
• Lead creative vision behind brand events and experiences to ensure brand consistency and innovation.
• Leverage consumer and cultural insights to inform creative decisions that drive engagement and strengthen brand connection.
• Lead with Purpose and Performance
• Define and execute a holistic creative vision aligned with Banana Republic’s long-term vision and marketing strategy.
• Drive a high-performance creative culture that values inclusivity, innovation, and accountability.
• Partner with Brand Marketing, Product, and Visual Merchandising to ensure creative direction supports business goals and strengthens brand distinction.

Requirements

• Creative Leadership: 12+ years of progressive creative direction experience within apparel, lifestyle, or agency environments.
• Strategic Storytelling: Proven success driving brand evolution through emotionally resonant, purpose-driven creative work that drives brand heat.
• Team Building: Experience developing and mentoring diverse, high-performing creative teams.
• Collaboration: Strong ability to build trust and alignment across internal partners and external agencies.
• Brand builder:
• Execution Excellence: Expertise in design, photography, and digital best practices with a strong understanding of omnichannel marketing.
• Inspirational Communicator: Exceptional storytelling, presentation, and interpersonal skills.
• Tools: Proficient in Adobe Creative Suite, G-Suite, Figma, Keynote, and related tools.
• Flexibility: Thrive in ambiguity, challenges convention, and continuously evolves their approach.

Benefits

• Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.
• One of the most competitive Paid Time Off plans in the industry.
• Employees can take up to five “on the clock” hours each month to volunteer at a charity of their choice.
• Extensive 401(k) plan with company matching for contributions up to four percent of an employee’s base pay.
• Employee stock purchase plan.
• Medical, dental, vision and life insurance.
• See more of the benefits we offer.
• For eligible employees