Head of Channel Strategy (Remote CAD)

Responsibilities

• Lead research into client businesses, ideal customer profiles, buying committees, competitors, and category dynamics.
• Synthesize customer interviews, market research, search behavior, and campaign data into insights that shape strategy.
• Map the B2B buying journey, identifying decision points, barriers, and opportunities to influence consideration and conversion.
• Turn research into a clear strategic point of view — not just a collection of observations.
• Lead integrated strategic planning within Performance Marketing, connecting audience insight, messaging, paid media, performance creative, and conversion experiences to client growth objectives.
• Define the audience, positioning, messaging priorities, channel roles, and sequencing needed to meet client business goals.
• Partner with paid media, design, copy, landing page, and analytics specialists to define coordinated performance marketing plans across paid search, paid social, display, and video.
• Apply DiscoverabilityOS™ principles within Performance Marketing, aligning audience targeting, messaging, and conversion experiences with the decision points that matter to the client's ideal customers.
• Write focused strategic and creative briefs that clarify the business challenge, audience insight, value proposition, and desired response.
• Partner with performance design, copy, paid media, and landing page teams to turn strategy into compelling creative and connected conversion experiences.

Requirements

• Experience & Background: Substantial experience in strategic planning, integrated performance marketing, or account planning within an agency or growth-focused business, with demonstrated ownership of complex client strategies.
• A portfolio demonstrating strategic leadership: how audience insights shaped performance marketing briefs, coordinated channel plans, and measurable business outcomes.
• Experience with B2B performance marketing, complex buying journeys, paid media, performance creative, and conversion strategy.
• Ability to independently lead planning engagements, advise senior client stakeholders, and mentor colleagues while remaining hands-on with research and briefing.
• Business Acumen: Strong understanding of how brand, demand generation, and customer experience contribute to business growth.
• Ability to connect marketing recommendations to commercial priorities, budgets, and realistic execution plans.
• Confidence interpreting quantitative and qualitative evidence, distinguishing meaningful signals from vanity metrics.
• You think beyond individual channels and make decisions with the full customer journey in mind.
• AI & Tools: Hands-on familiarity with research, audience intelligence, analytics, and planning tools.
• Ability to use AI responsibly for research and synthesis while applying independent judgment and source validation.

Benefits

• - 🏠 We have a set living wage at Directive; The annual base salary range for this position based in Canada is $150,000- $190,000 CAD with potential for bonus eligibility. This salary range is an estimate, and the actual salary may vary based on Directive's compensation practices, job related skills, and depth of experience.
• - 🙏 Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle
• - Including a 100% employer-paid plan for you and a 50% employer contribution for your dependents (US, CAD, MX)
• - Benefits to Support the Whole Person:
• - 🧠 Mental - Access to certified therapists through Spring Health , membership to Headspace
• - 💪 Physical - Physical therapy through Omada, thousands of Aaptiv virtual workouts , complimentary One Medical membership for primary and virtual care
• - 🛫 T ime Off - Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave
• - 💰 Financial - Traditional and Roth 401(k) with a 3% company match
• - 🌟 Bonus - Annual bonus based on tenure, which scales in total amount over time
• - 🌴 Annual Company-wide Retreat