Channel Marketing Manager, East

Responsibilities

• Develop and own the annual channel marketing strategy and budget, aligned to your region for overall revenue and partner growth goals
• Develop joint pipeline generation programs, campaigns and incentives for the territories
• Improve sales adoption of channel programs and campaigns
• Design and execute co-marketing programs (campaigns, MDF programs, co-branded content) with key channel partners
• Work with Partner Enablement to build scalable channel marketing playbooks, toolkits, and enablement materials for partners and internal sales teams
• Manage relationships with priority regional partners, serving as the marketing point of contact for joint planning
• Partner with Sales and ABM to identify pipeline gaps and help design campaigns that close them
• Track and report on channel marketing performance (demos, pipeline, events, ROI) and adjust strategy based on data
• Represent channel marketing in cross-functional planning with product, brand, and demand gen teams
• Other duties as needed

Requirements

• 5+ years of marketing experience, with at least 3 years in channel, partner, or alliance marketing in a high-growth/ fast paced environment
• Proven track record building and scaling co-marketing programs with external partners
• Strong understanding of partner ecosystems, MDF/co-op fund management, and channel sales motions
• Experience managing budgets and reporting on marketing ROI
• Willingness to travel up to 25%
• Excellent project management skills; able to juggle multiple partner programs simultaneously
• Strong communicator and relationship-builder, comfortable presenting to partner executives
• Experience with partner marketing platforms (e.g., Impartner, Allbound, Zift)
• Background in SaaS, tech hardware, etc.
• Experience with co-op/MDF fund administration and compliance

Benefits

• We are a collaborative, kind, and curious community.
• We honor your flexibility needs with full-time work that is hybrid remote.
• We have you covered with our comprehensive benefits package, which includes medical, dental, and vision insurance.
• We help you prepare for your financial future with our 401(k) plan.
• We prioritize your work-life balance with our unlimited PTO.
• We reward your work with opportunity for growth and advancement.