Senior Partner Marketing Manager, Channel & Audit

Responsibilities

• Develop joint go-to-market strategies with priority partners and BD, translating shared business priorities into focused marketing plans and adapting them as partner needs and performance evolve.
• Build trusted relationships with Channel partner marketing and sales leaders, including strategic VARs and other large solution providers, and deepen priority Audit partner relationships.
• Design and execute partner campaigns, events, webinars, demand generation, content, sponsorships, and MDF-backed programs that generate demand, create and progress opportunities, and deliver measurable pipeline.
• Manage MDF and co-marketing investments for priority Channel and Audit partners: assess requests, prioritize spend, coordinate campaigns, track commitments, and measure pipeline contribution and return.
• Use campaign, partner, funnel, and investment performance to identify opportunities, optimize programs, and shift focus or spend when needed.
• Build scalable Channel marketing processes and resources, including partner event workflows, campaign templates, prioritization practices, tracking, and follow-up handoffs.
• Partner across BD, Sales, Field Marketing, Demand Generation, Corporate and Product Marketing, and Marketing Operations to align plans and deliver effective programs.
• Own a broad portfolio autonomously: prioritize ruthlessly, make clear trade-offs, and keep the highest-impact partner work moving.

Requirements

• 5+ years of B2B marketing experience with significant Channel or partner marketing ownership; experience with VARs, resellers, MSPs, or systems integrators.
• A track record of developing and executing partner go-to-market strategies and full-funnel programs that generate measurable qualified pipeline.
• Strong analytical judgment: use pipeline, opportunity progression, MDF, and campaign performance to focus investment on the programs with the strongest measurable pipeline potential.
• The ability to build trusted partner relationships, align stakeholders around a joint plan, and lead work across teams without direct authority.
• An AI-forward mindset and practical use of tools such as Glean and Claude to improve efficiency, streamline workflows, and scale quality work.
• A self-directed builder’s mindset, with the project management and communication skills to create repeatable processes and deliver complex programs from strategy through measurement.

Preferred

• Pre-existing marketing relationships with strategic Channel partners, including major VARs.
• Experience in B2B SaaS, cybersecurity, compliance, or a related technology environment.
• Experience with partner programs that include tiering, MDF, co-marketing, or channel sales motions.
• Experience working across regions or adapting programs for different partner and market needs.

Benefits

• Shared Success : We provide stock equity to ensure that as the company grows, you share directly in that success. Equity gives every employee a sense of ownership and the opportunity to celebrate our wins together—because your contributions don’t just support our progress; they help drive our collective success.
• Health & Wellness: Up to 100% employer-paid premiums for medical, dental, and vision coverage for employees and their dependents , along with comprehensive wellness benefits and healthcare concierge services designed to support your needs beyond traditional insurance.
• Financial Well-being: A comprehensive suite of financial benefits, including a 401(k) plan , company-paid life and disability insurance , tax-advantaged spending accounts , and a range of discounted voluntary offerings to help you customize and strengthen your overall financial position.
• Family Support: We want to support you in life's most important moments, so we offer a paid Parental Leave policy, after six months of employment. Employees also receive access to Kindbody fertility and family-building benefits and dedicated leave specialists who help guide you through the entire process.
• Growth & Development: Generous annual stipends for both professional and personal development, empowering you to invest in your continued growth. You’ll also have access to a wide range of internal learning opportunities, ensuring you can build new skills, deepen your expertise, and advance your career with confidence.
• Time Off & Flexibility: We believe that to do your best work, you should get the time you need for rest, rejuvenation and recovery. Drata offers a flexible vacation policy, paid holidays, and other perks to recharge.